Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that.
Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship easier.
One of the best ways to start your email marketing efforts is to create an email newsletter. But what do you even talk about in those newsletters (especially to avoid the dreaded unsubscribe)?
While we’ve created 52 prompts that you can also apply to your email newsletter, here are 12 swipeable email newsletter topics or themes to workshop.
Frequently Asked Questions (FAQ) Newsletter
Everyone has questions…And your audience may turn to someone or something (like Google) to answer those questions. But what if you could be the source they go to for all their questions related to your area of expertise?
For example, a wellness coach who focuses on menopause can start a FAQ newsletter that answers questions like:
- How to avoid hot flashes
- What to expect with menopause
- When do you know you’re in menopause
Tutorial Or Hack Newsletter
You could also send a hack newsletter. This is great if your brand is very education-focused and you’ve been able to boil complex ideas down to simple steps. And the goal? To make the process easier for your readers. For example, Zapier’s blog and newsletters frequently offer workflow automation hacks.
Behind The Scenes Newsletter
Another newsletter option includes taking a behind-the-scenes look at your process or your development. Show the human side of your business by sharing the day-to-day operations or the journey behind a project launch. This type of newsletter creates a lot of buy-in since they’ve seen an idea or project come from its inception to fruition. Don’t forget to include videos or a photo gallery of your work.
Curated Content Newsletter
A curated content newsletter compiles valuable resources, articles, tools, or events relevant to your audience. This is a great idea if you don’t have much time to write the content or don’t know where to start. Start by researching topics impacting your target audience and industry. Then include a roundup of the apps or articles on a specific topic.
Want to speed up your curation? Prompt AI to curate the articles and provide a quick summary for you to copy/paste into your email service provider.
Tech Stack Newsletter
Have a cool tech stack that you can’t stop talking about? Turn it into a newsletter. Share the tools and platforms you use to run your business efficiently – explaining their role and benefits. Buffer – the social media scheduling platform – often shares the tech and strategies they use internally.
Lesson Learned Newsletter
Vulnerability is key to building connections. Reflect on a past mistake or success and the lessons it taught you, offering actionable advice. This could look like: What we learned from launching too soon (and how you can avoid it).
Our Copy Roast is a combination newsletter, but most often features our lessons learned. This is the perfect newsletter for busy entrepreneurs who want to communicate better with their target audience. Subscribe here.
Core Values Newsletter
Become a thought leader in your industry by sharing your core values. Highlight your company’s guiding principles and how they shape decisions and culture. Patagonia often shares newsletters emphasizing its values. One of my favorite emails they send each year is around Black Friday and their reasoning for not being open on Black Friday…They want you outside, exploring and enjoying nature (and it makes sense for them to say so).
Mythbusting Newsletter
Debunk common myths or misconceptions in your industry to provide clarity to your audience. HubSpot frequently tackles marketing misconceptions in their blog and email content.
Your Why Newsletter
Go a little deeper with your target audience…Explain the purpose behind your business or product in detail, noting its impact on your audience. Need some inspiration on where to start? Simon Sinek’s “Start With Why” message often translates well into newsletters.
Advice Newsletter
Ever read The Morning Brew? They include actionable business advice for readers – making it one of the more popular newsletters. And the results? They make over $70 million annually…From a newsletter.
Provide actionable, expert tips for tackling common challenges your audience faces.
News Newsletter
A news newsletter is just as it sounds – the news from inside of your business or even where you have been published lately. This newsletter is more occasional than regular, depending on how frequently you have news about your brand to share. For example, Crunchbase’s newsletters focus on startup and funding news.
Process Newsletter
Have the best processes? Break down your workflows or strategies so your audience can replicate your methods. Trello often shares how they use their platform internally.
It’s Time To Nurture Your Email List With An Engaging Newsletter
Email marketing is one of the most effective digital marketing tactics you can deploy in your business. But saying you’re doing email marketing and actually doing it…2 entirely different things. That’s why it’s critical you consider the best type of newsletter for your target customer and how that fits into your customer journey.
Then you can start thinking about the topics…Our favorite part!
Don’t know where to start? Download 52 email prompts to start brainstorming your upcoming newsletter.
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