Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task.
One of the most common things we hear from our clients is, “I hate writing.” We get it! Even though we’re passionate about what we do, it isn’t always our favorite cup of tea java every day either – haha!
However, deciding you don’t need a professional copywriter is a huge mistake. 86% of professionals agree their audience judges their brand negatively if they see errors in their copy. In fact, 72% of people will judge a business based on their business cards alone. Think about it – are your business cards giving too much or too little information? What about typos or incomplete addresses and phone numbers?
Even if you’re a great writer, having a copywriter on hand saves you from having to do it all yourself.
Ready to improve your business’s profitability with copy that converts? Get started with FocusCopy.
Why Businesses Need Strong Copywriting In Marketing & Sales
As we learned with COVID and eventually the virtual overload, you cannot be all places at all times. Copywriting helps you get your pitches down in writing so you can help your customers move along their customer journey without ever having to get in your car or hop on a Zoom meeting.
One of the most common problems businesses face is customers calling to ask for information that your website should quickly answer. Look at your website and social media if you experience repeat calls asking the same questions. Is the information clear across all platforms?
If not, a copywriter can rework the information and streamline its readability to keep your potential readers motivated to take the next step in the buying process. A copywriter can also help you create other cohesive and engaging assets like flyers, posters, emails, newsletters, etc.
Do you need one or all of the above assets? We can help!
How Copywriting Helps Businesses Grow & Scale
Here are 7 ways copywriting helps businesses and adds value to your marketing assets.
1. It Builds Customer Relationships
Most people buy from businesses they feel they know and trust. But building a real, trusting, and beneficial relationship between the customer and your business takes work.
If you have trouble connecting with your audience, hiring a professional copywriter allows you to focus on your goals using long-term techniques.
A copywriter can help bring you and your customers together by giving them the information they need without placing too much pressure on them to make a decision right away. Using a carefully planned campaign is how copywriting helps businesses attract new customers and keep them coming back for more until they’re ready to make a purchase.
2. It Extends Your Brand Recognition & Reach
As more people connect with your words, they will likely remember who you are and suggest your company to other people. Think about it this way, I’ll bet you know each of these companies by just their tagline or motto alone…
Ever heard…Just do it?
What about…What’s in your wallet?
And no one will soon forget what “the breakfast of champions” means.
Great copy shouldn’t be underestimated. Even without billions of dollars, local businesses continue to make a name for themselves through great copy. And it’s because they put extra effort into their writing and understand its long-term benefits.
3. It Pushes Your Target Audience Through The Customer Journey
Part of any ideal marketing copywriting style includes the ability to appeal to a particular audience to get them to buy. Because writers tend to work with various clients, it’s also important for your writer to be able to use their writing to connect with your customers genuinely. A few tactics copywriters use to relate to your customers and encourage them to make a purchase include:
- Addressing pain points
- Providing solutions with persuasive communication
- Making the experience personal
- Understanding each step in the customer journey
Each of these sounds simple and logical enough. But getting these ideas into words is much more difficult than you think. However, having the skills to do this is crucial to getting your message across so that readers will take the next step.
4. It Increases Traffic To Your Website (Without Needing PPC)
Small businesses struggle to compete with larger businesses because those companies often pay to increase the success of their online marketing. You may recognize this strategy in the ads you see on Instagram or promoted products that appear while you browse the web. Both are referred to as pay per click advertising (PPC). But you don’t need to have a budget for paid advertising to be successful.
Quality copywriting on your social media, optimized in blogs, and on other assets attract people to your website without trying too hard. Again, the idea is to have your copy work for you. If your potential audience is confused about what you do and how you do it, your writing works against you.
5. It Gets You Out Of Meetings So You Can Work On Your Business
A professional copywriter will have their own process in place to ensure the work is done on time and reviewed carefully before reaching your inbox. This means you spend less time worrying about the logistics of your marketing efforts and more time focusing on your more pertinent responsibilities. It’s all part of the delegating process of your business model, which allows you to balance your must-do and want-to-do lists.
6. It Converts Prospects Into Paying Clients
A solid copywriting foundation starts with the ability to be creative and self-starting. The perfect words don’t always appear immediately. It takes motivation and the ability to generate copy out of nothing to create something tangible. This isn’t easy for most people, which is why having a professional copywriter takes the responsibility of balancing these skills off your plate.
7. It Doesn’t Rely On Human Capital To Grow
Your website works for you whether you’re in the office or not. Read that again.
A professional copywriter helps entrepreneurs like you save time from having to answer the same questions and stay on the clock 24 hours a day to generate more sales. Having evergreen digital assets like a website with comprehensive writing lets someone take action immediately.
Benefit From The Many Ways Quality Copywriting Helps Businesses & Create A Bold Brand Following
We understand that your business is your pride and joy. We’re here to help grow your business by reaching a larger audience and converting them into loyal customers through strategic copywriting.
Let’s be real. You have a deadline in mind for your next project. Let’s talk about making it happen!
