Copywriting - FocusCopy®

Done-For-You vs. DIY Copywriting: Which Is Right For Your Business?

April 30, 2025 No Comments

With economic uncertainty, ever-changing consumer expectations, and countless automated integrations, business owners are being pulled in a multitude of directions. This leaves many entrepreneurs wondering when they’ll even have time to write and market their business. As a service-based entrepreneur, you know that compelling copy is essential for attracting clients and growing your business. Yet

How Strategic Copywriting Brews Success For Service-Based Businesses

April 15, 2025 No Comments

As business owners, we want to see our businesses grow and thrive. It’s what keeps us up at night, worrying about whether we’ll make payroll next month, meet our sales goals, and build a legacy for ourselves and our families. And those stresses are time-consuming. They convince you that you need to spend all hours

Finding Your True Differentiator: A Guide for Service-Based Entrepreneurs

April 3, 2025 No Comments

What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question in our Kick-Off Call. And it’s because we struggle to identify and acknowledge that we are unique. We’re told that we’re just like everyone else, there’s nothing that separates us

AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting

March 25, 2025 No Comments

Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to

5 Golden Thread Examples To Inspire Your Copy

January 20, 2025 No Comments

Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you

7 Red Flags Of AI Writing To Be Aware Of In 2025

January 16, 2025 No Comments

You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they don’t want to be left behind to fossilize. Especially as it pertains to the content creation landscape, entrepreneurs must become increasingly savvy at identifying AI-generated content – both in their

The USP Framework Builder To Skyrocket Sales

December 9, 2024 No Comments

How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your authentic self. Now in the age of AI and the competitive business landscape, it is more important than ever to differentiate your brand from every other brand – especially as

What We Expect To Trend In Copywriting In 2024

January 30, 2024 No Comments

Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype. Your digital marketing strategy must have various creative

What Are Signs To Redo Your Website For Your Business?

October 23, 2023 No Comments

Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs

How To Edit AI Content From A Professional Copywriter

October 17, 2023 No Comments

You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes

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