3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task. One of the most common things we hear from our clients is, “I hate writing.” We get it! Even though
It’s vacation time… But that doesn’t mean you need to get lazy on your out of office emails. In fact, this is an opportunity for you to spruce up your copy and see some real traction. So where did this conversation come from? Greg: The Originator Of Original OOO Emails My good friend, Greg Melon,
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes to writing for their business.
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential. While writing for your business may seem like a small task and the least of your worries, it affects how people view you and your services. Ask yourself… How many
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have grown their businesses, and that we’re still growing.. How We Got Here When I think back to when we first started, it was a completely different story. At the time,
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you need to rush through to reach the end product. Because it’s so much more than a deliverable. It’s a tool. And it’s a pretty powerful one, too. I get it…
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
