Category: Marketing

What Is A Lead Magnet Funnel?

What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?

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Create A Consistent Business Brand Voice

Why You Need To Create A Consistent Business Brand Voice To Make An Impact

Apple, Chick-fil-A, Coca-Cola, and Tik Tok.  No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands.  Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals

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Automated Email Campaigns

5 Automated Email Campaigns To Streamline Your Follow-Up

Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers.  Enter stage left…Automated email campaigns.  These are

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why blogging is important for business

7 Reasons Why Blogging Is Important For Business

Are you a business owner with a blog you haven’t updated in a while?  Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question

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Places You Should Share Your B2B Content

11 Places You Should Share Your B2B Content

In an age of influencers and content creation, businesses are forced to participate in content marketing.  But what happens when you actually produce that content?  It’s a waste of time to create content and never repurpose, splinter, or repurpose what you’ve created. That’s why we created a list of different places you should share your

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Email Marketing Mistakes

Email Marketing Mistakes To Avoid In 2023

Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it.  Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients.  But there

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What Makes A Good Website

Is Your Website Pulling Its Weight In Sales?

Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back.  On the flip side, a poorly designed or slow website can have the opposite effect. For

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