The big question…Is copywriting dead?
AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread – not just among businesses but general consumers as well. And that’s resulted in consumers believing that AI is the next get-rich-quick scheme.
It isn’t that we don’t love innovative tech (we do!). But for those looking at it as a way to skip out on spending on quality marketing, we’re here to break some bad news.
After sitting on numerous panels over the last 6 months to discuss this very topic, the same conclusion is met every single time.
AI is a tool and will never replace humans in their entirety. It will only make humans more efficient (if they actually know how to optimize AI). The reasoning behind this? Well, as you’ll see, there are layers to this conclusion.
Using AI but still need quality copywriting for your business? Schedule a discovery call!
The Impact Of AI Writing Tools On Businesses
So, what is the true impact of AI writing tools on a business?
First, it starts with the intent.
Then, it goes into how you implement AI writing into your business.
Simply put, AI writing isn’t going to do the same job as a full or even part-time copywriter. But it can offer ways for your business to market more efficiently than without it.
Answering Your Top AI Copywriting Questions
The following are some of the most pressing questions we’ve been hearing from business owners like yourself…
Is Copywriting Dead?
No, copywriting is not dead. In fact, it’s even more prevalent today with the presence of AI. That’s because humans are becoming savvier at detecting inauthentic and robotic writing. They have more of a desire to connect with other humans than ever before. We believe that the pandemic only exacerbated this need.
Furthermore, while AI writing might be able to produce some content for you, it may not have the positive effect on your SEO that you might think. But we’ll talk about that a little later.
What Can You Use AI Writing Tools For?
Don’t get us wrong! AI writing tools can be useful when it comes to other aspects of writing for your business.
Brainstorming
Fresh out of ideas or tired of looking at a blank page?
You can prompt AI writing tools like ChatGPT to help you elaborate on a topic you have in mind. For example, say you want to write a nutrition blog featuring 10 healthy fats but you can only think of a few. You can use AI software to help you brainstorm and come up with ideas to fill out your blog.
Keyword Research
Anyone in marketing knows that SEO and keyword research are tricky tasks. This is because the algorithm changes constantly, keeping up with…
- What people are searching for
- Separating those searches by area
- Narrowing down the keywords by region, etc.
But there are AI keyword research tools like Keyword Sheeter that can offer basic search terms and popular keywords depending on what you’re interested in. Keep in mind that most SEO tools are paid; however, free SEO AI tools can provide enough general keyword research to get you going.
Topic Research
Many people think that creating blog outlines is easily the most simple part of writing a blog. But coming up with a comprehensive outline isn’t always part of a quick process. AI tools like copy.ai allow you to type in a prompt of your choosing. Then, it spits out a general outline that you can follow to finish filling in your blog with original content that speaks to your business and brand.
Headline Ideation
Running out of ways to say something that will leave a big impact? More often than not, most online users read or skim over headlines without looking too much at the content (until they need to). So if your headlines aren’t punchy, your audience is more likely to forget your messaging completely. Using tools like Wordtune can give you multiple options for what you’re trying to say and encourage your brain to read it from a different angle, helping you create headlines that pack more of a punch for your audience.
Are AI Writing Tools Enough For Copywriting & Content Writing?
At its core, it’s a tool. But it’s not a replacement for copywriting and content writing – especially if you care about providing real value and making honest human connections with your target audience.
Looking for a custom copywriting experience? Schedule a discovery call with us today!
What Are The Limitations Of AI Writing Tools?
Yes, there are plenty of ways AI writing tools can help. There are also a few things to keep in mind as you use them.
Detached Voice Quality
AI writing can only do so much to make your copy sound and come across as authentic, personable, and vibrant as you are. So don’t be surprised if you end up reading copy that sounds dry, overly fluffy, or…monotonous. A robot cannot quote the look on someone’s face, but a copywriter will always be able to accurately describe it.
Privacy Check
You might want to check with your legal team about using AI writing for business-related purposes – especially if you’re using a company device to do so. Because AI writing itself is fairly new, many attorneys are not certain about how it protects data privacy for its users. Even big tech companies like Apple are restricting the use of popular AI platforms.
Confirm Citations
Writing online gives us access to so much information we didn’t have access to before. However, there is one major problem that comes with the use of consuming online information. The same goes for AI writing, especially if you’re an expert sharing advice for others to use. When using AI-written information, ask yourself:
- Where is the source of the information coming from?
- Is the source or are the sources reputable?
- Is it easy to refer back to the source and find the same information?
- Is it logical advice that makes sense to share?
If you can answer all of these questions and feel good about each source and its roots, it should be okay to publish. Don’t forget to cross reference or link the information you’re sharing with the right citation.
Intellectual Property Policies
This one is more important than you might think. Are you copying and pasting sensitive company information? Are you using information that contains original ideas or innovations you don’t own the rights to? Read the terms and conditions of every AI tool you’re using (or pass it on to your business attorney).
Oftentimes, when you’re working with free AI tools, you become the product. And so they own “your” writing, which might welcome some unwanted confusion about intellectual property and who owns what.
Seriously! Don’t ignore this point if your life’s work or someone else’s invention is on the line.
Will AI Replace Human Writers?
No, but it will make human writers more efficient. Whether you’re a professional copywriter or small business owner slash marketing director and everything in between, using AI can help streamline basic writing tasks – leaving more opportunities to be creative.
Infuse AI & Professional Copywriting Into Your Marketing Plans
AI tools that support our writing are great! Some days, we feel as though it would be hard to live without them. But we also remember that our ability to connect human to human is unmatched. When it comes to our clients, we work with AI tools to create unique, original content for your business. Ready to stop stalling and start publishing? Simply schedule a discovery call with our team to get started!
