AI For Copywriting: What’s The Sitch?
From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form.
The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives.
What Is AI?
AI, which stands for Artificial Intelligence, is a field of computer science that focuses on teaching computers and machines to think like humans. Basically, AI encompasses systems or machines that replicate human intelligence. And, different types of AI have different capabilities.
Some AI, like Sophia (the world’s first robot citizen), are able to communicate and have conversations. Others, like IBM’s Watson seen on Jeopardy! back in 2011, help organizations run more efficiently.
It’s true – there have been significant leaps in this area of technology in recent years. However, today, AI is a tool for improving our day-to-day lives.
For example, if a business uses a Chatbot to talk with customers, then they’re implementing AI. Drive a Tesla? Well, your vehicle is part robot, so to speak.
And now, we’re even seeing AI used for things like communicating. Within the application and research of AI is a subfield called Natural Language Processing (NLG).
NLG enables computers to read, analyze, and understand written words within their context in the same way humans do. Basically, the goal of NLG is to teach an AI to comprehend language and output natural-sounding language as well.
How Is AI Being Used For Copywriting?
In the past couple of years, AI for content and copywriting has become a popular service. For one, creating content day after day requires a lot of mental energy.
So, for writers dealing with writer’s block or needing help brainstorming, AI copywriting tools can assist with the ideation process.
When To Use AI For Copywriting
AI copywriting programs are valuable tools for business owners, marketers, big brand name companies, and even human writers. And, AI copywriters promise to increase the value they offer as the technology advances.
Specifically, AI copywriters are quite capable of producing short paid SEM ads, simpler blog articles, or complementing your SEO efforts with targeted keywords. However, you may also find a use for AI copywriting depending on your business objectives.
Perhaps the most important factor when choosing whether to use an AI copywriter would be to compare your short and long-term goals.
You’re Pressed For Time
AI copywriters can be an indispensable tool for entrepreneurs leading busy, hectic lives. It can help create a large amount of marketing copy in a very short amount of time.
Likewise, if you’re a marketing agency with a high content output, investing in AI services can support you with multiple quick-turnaround deadlines. Since AI writers can get the ball rolling on a blog or campaign almost instantly, you cut down on time spent brainstorming ideas.
Larger companies like eBay and Chase utilize AI copywriters to produce web ads in bulk. Usually, these are very short ads that are quite basic.
While a human could write these ads, using an AI writer is cost-effective for big corporations. Furthermore, it also allows human writers to focus on more important projects.
Need to create thoughtful and meaningful high-converting copy, but don’t have the time? Reach out to FocusCopy to learn how the experts can help strategize and create copy that will help your business grow.
You Aren’t Concerned With The Voice
Is your primary goal to produce more content without devoting a lot of time to the tone and voice of every piece? Adding AI copywriters to your arsenal can significantly scale your output.
However, we should let you know that every piece of content you use AI to produce won’t be nearly the same level of quality you could expect from a professional writer.
You’ll more than likely run into awkward phrasing, ambiguous language, and content that feels less thoughtful. I don’t want to lean into a cliche and say that it will sound “less human,” but, at its core, the language produced by AI does feel that way.
At times it can feel stiff. Other times, it can feel quite lazy – like a very basic first draft of a piece.
In terms of how it sounds, you’ll want to be sure your goals are defined and that AI can help you achieve those goals – not hinder them.
It’s Not Public Facing
When the work you’re producing isn’t meant to be seen by a lot of people, AI can help streamline the creative process. But if you intend for the copy to be public facing, you may be editing more than intended to make it sound like it came from a human.
You’re A Better Editor Than You Are A Writer
AI writing programs actually seem to do quite well writing grammatically sound content. But that doesn’t mean it’s always accurate. For example, here are a few sentences about cosmetics we generated using AI:
- Join us as we make you kind of pretty inside and out.
- Our products are even safe to use on sensitive facial skin, like if you have rosacea or any other type of sensitive skin.
- We just want you to be pretty and not have your bank account empty.
The problem with these sentences is that they lack concrete, specific language. And too often, they simply don’t make sense and miss the mark. So, if you’re an adept editor and can quickly edit to get the sound and grammar right, AI could significantly speed up your drafting process.
Limitations Of Using AI For Content Marketing & Copywriting
More often than you might expect, AI is capable of producing great ideas and even great copy.
However, its limitations start to become clear when you want highly authentic, thoughtful, and meaningful content.
For example, long-form content is just one area where an AI might struggle to produce quality results. AI programs usually include reputable sources for their articles and won’t plagiarize existing content. However, if you want your content to have thoughtful commentary, communicate intricate details, and convince readers to take action, AI may fall short. Think B2B copywriting, complex blog topics, landing pages, white papers, case studies, etc.
It’s helpful to read the mission statement or taglines AI companies are using on their website:
- Jarvis.AI: “We’re a group of friends living in Austin, Texas on a mission to help you break through writer’s block with the help of artificial intelligence.”
- Copy.ai: “Introducing the end of writer’s block.”
A common thread between AI companies and users of their services is that AI copywriters are tools to enhance and augment a copywriter’s work, not replace it completely.
Remember, AI-produced content can feel stiff and flat. The copy isn’t always personable or emotionally engaging.
An AI’s language abilities will get better over time as it reads more and is exposed to more content. However, writing copy with emotional depth and creativity will probably be a big hurdle to get over.
AI Copywriter vs Human Copywriters
So, let’s talk about the other important differences between using AI versus partnering with professional copywriters.
But first, the biggest difference lies in how the work is produced and the process itself.
When you partner with a real team of copywriters, you’re getting more than quality copy alone. You’re working with individuals who have your goals on their minds. For instance, FocusCopy is always thinking of ways to help our clients grow their business or tackle the obstacles that are in their way.
A good copywriter strives to understand your vision and brand. They ask questions to learn more. They want to get to know your audience as much as possible and really understand the big “why”.
In short, it’s a collaborative partnership!
Ready to partner with the experts to build your brand, convert customers, and grow your successful business? Contact us at FocusCopy today!
AI Copywriters And Human Copywriters Working Together
When human copywriters partner with AI copywriting services to produce work, the result is often stronger. Moreover, writers experience less burnout, and marketing strategies improve.
AI can produce a larger body of work at a much faster rate. This frees up time for a human copywriter to dedicate more thought and time to the bigger picture. This includes tasks such as:
- What content topics to produce
- Researching competitors
- Studying well-performing copy
- Brainstorming new ideas
- Producing higher-quality content
- And so much more!
Furthermore, a human copywriter can analyze funnels and strategies falling short and tweak the process to find what works.
Let’s Get The Focus Back To Your Marketing Strategies
Ever feel like you’re alone on your entrepreneurial journey? Building a business takes a lot of time, commitment, and effort! But the team at FocusCopy wants to help you achieve each one of your ambitious goals. Learn how we can provide support with real copy that converts. The FocusCopy team’s process includes writing in your voice to establish your brand consistently to help your business grow and be successful. Schedule a call today to learn more!