Picture this…A potential client lands on your website at 11pm on a Tuesday night. They’re exhausted, scrolling on their phone, desperately searching for someone who can solve their problem. In those precious few seconds before they hit the back button, your website copy has 1 job: to make them feel like they’ve found exactly what
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure their current marketing strategy is working. And it makes sense with countless platforms to choose from to promote who you are and what you do best. But if marketing anxiety
Most service-based business owners think their sales problem is about price objections, ghosting leads, or not following up. But the real issue? They’re selling the wrong thing – or at least, they’re positioning it that way. After working with companies of all sizes – from startups to multi-generational companies – I’ve learned one key thing.
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild conversations. View this post on Instagram A post shared by Jaguar (@jaguar) After the dust settled and we gathered more information, we wanted to share with you our take on
Are you part of the Swiftie movement? Whether you’re a fan or not, there seems to be a method to the madness when it comes to Taylor Swift’s marketing strategy. The bottom line? Swift’s strategy is a blueprint that businesses can (and should) use as a framework for growing brand awareness and knowing what to
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun, establishes trust, and really does
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And empathy, well, it’s one of the most important and impactful elements. Copywriters need empathy to infuse our work with humanity and thought-provoking copy. This allows our clients’ ideal audience to
Small business owners will spend between $2,000 and $10,000 to build a new website. Many business owners understand it takes a little time to pick up traffic, but what if you don’t see any improvement? You’re getting no new leads, no phone calls, nothing is in your inbox, and you’re starting to get worried. You’ve
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
