Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take
Did you know your hook could be all it takes to capture your target audience’s attention, even if you don’t consider yourself a great writer?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential.
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
