As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential. While writing for your business may seem like a small task and the least of your worries, it affects how people view you and your services. Ask yourself… How many
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal business practices driving the need for dramatic shifts in event plans and innovative financial strategizing. How Can Businesses Persist Through The Pandemic? If you haven’t been impacted in a major
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
