In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law…
But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case, writing high-converting copy for female entrepreneurs who don’t have the time to write, or in some cases, just hate writing.
And the latter is a legal term about authorship and intellectual property.
Do the two ever become intertwined in real life, aside from sounding exactly the same? Sure. But that’s beside the point…for now.
Need to zero in on your brand messaging to reach your ideal clients and grow your business? Get in touch with FocusCopy today!
What Is Copyright?
Whether you’re a movie buff, avid reader, fine art aficionado, or are always listening to music, you may have seen your favorite artist in the news at some point over copyright litigation.
That’s because copyright is a type of protection for original works of intellectual property. This can include lyrics, phrases, music samplings, paintings, software, architecture, and so much more.
This may have millennials reminiscing about Vanilla Ice differentiating the Ice, Ice, Baby bass line from David Bowie and Queen’s Under Pressure. Even Houston’s hometown star Lizzo has been in the news over writing credits for her breakout song Truth Hurts.
Is Copyright The Same As Patents & Trademarks?
Nope! While all three offer protections, they are not the same. In fact, an inventor or scientist may file for a patent to protect their inventions or discoveries. While a trademark protects words, symbols, or designs that identify and distinguish their goods and services. For instance, you wouldn’t want a competing business within the same industry to use your business name and logo, right? But if it’s an entirely irrelevant business, then it might not matter so much.
At What Point Is Intellectual Property Protected?
According to copyright.gov, “Your work is under copyright protection the moment it is created and fixed in a tangible form that is perceptible either directly or with the aid of a machine or device.”
However, if you want to bring a copyright issue to court, then you must register your work. Whether that be a piece of fine art, your latest freestyle, or even your innovative building design – it’s never a bad idea to talk to a copyright lawyer.
What Is Copywriting?
Ahhh…I’m glad you asked!
In its most basic definition, copywriting is the act of writing materials to encourage a reader to take action. This can include:
- Attending an event
- Making a purchase
- Signing up for a service
- Donating to a worthy cause
- Liking and sharing a social media post
I’m pretty sure every generation can find examples of copywriting they’ve read that led them to take action.
Most of what you read online these days is copywriting. I’m talking webpages, email newsletters, blogs, and those landing pages that pop up encouraging you to share your email address in exchange for something you want. Out there in the world, some copywriter (with a dog or cat at their feet) wrote those words in a strategic fashion to encourage you, the reader, to make a move.
You may be thinking, Why would I hire someone to write? I know how to write!
We don’t doubt that!
But ask yourself,
Do you really have the time?
And if so, where’s all the writing you’ve been producing?
Is it reaching your target audience effectively?
Are you seeing results in your business?
Or is it falling flat?
As professional copywriters, we do a ton of research and have even more processes. We strive to raise your Google ranking to be at the top of the page when someone searches for the products or services you offer. And to do that, we have to keep up with Google’s constantly changing algorithm, get into your voice so that not even your spouse or neighbor would know the difference, write effectively, and so much more.
At the writing of this blog, we’ve just signed our 90th brand as we gear up to celebrate FocusCopy’s 3rd anniversary. Let’s grab coffee and see how we can help your business.
The Big Difference Between Copyright & Copywriting
One is a legal term and the other is a marketing and sales resource. However, I’d have to say the biggest difference is that copywriting produces words that you may want protected through copyright law.
As mentioned above, copywriting can be copyrighted. But unless an attorney, The U.S. Copyright Office, or someone else who can benefit from us writing about copyright can benefit, it’s unlikely you’ll see us copywrite about copyright. Except, obviously, right now.
If you want to ensure your tangible form of expression is protected, then you should speak to a copyright, intellectual property, or business attorney. Trust us, through our research – we’ve come across a ton of examples of copyright infringement.
Whereas if you need a copywriter to help you write your copy, then look no further! Through our processes, we hone in on each client’s individual voice. We learn the tones, phrases they like, phrases they hate, their goals, their vision, their mission, and so much more. The results are happy clients who are able to publish meaningful copy that truly helps their businesses reach a larger target audience.
Want Meaningful Copy To Caffeinate Your Brand Messaging?
FocusCopy takes the writing tasks off your plate so you can focus on growing your business. Whether you just can’t find the time, hate writing, don’t feel confident in your writing, or something else – we can help.
In just under 3 years, we’ve helped 90 business owners (and counting) publish clear and focused copy to elevate their messaging and grow their businesses. Our ever evolving processes give us the tools to document your brand voice and write so that not even your mom will raise an eyebrow. Whether you need a helping hand or want the writing completely off your to-do list, we’re here to be your strategic partner. Schedule a discovery call today and learn what we can do for your business!