Tag: USP

The USP Framework Builder To Skyrocket Sales

The USP Framework Builder To Skyrocket Sales

How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your authentic self. Now in the age of AI and the competitive business landscape, it is more important than ever to differentiate your brand from every other brand – especially as

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Building a Unique Selling Proposition

During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone.  As a copywriter, I usually read every email to see what other companies are doing; however, this influx of

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