Why Every Business Should Have A Website
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1?
Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage – an action button for buying visitors.
And that’s not something any business owner needs – especially in this economy and this culture that demands instant gratification. Now there are a lot of arguments for not having a website (and we’ll cover those), but the truth is…every business should have a website. What you do with that website…Well, we’ll get into that too.
P.S. The #1 neglected thing on a website is the copy. Shocking! And AI is not going to take you the distance you need it to go. Schedule a virtual coffee with us to discover your website’s potential.
The Top Arguments To NOT Have A Website
Now, we’ve heard a ton of arguments for businesses not to have a website, including:
- I’m not selling online
- I get my clients from word of mouth
- I don’t know how to build a website
- Website developers charge too much
- That’s what social media is for
And while those are valid comments, they do not hold any weight in today’s digital world. Your target audience relies on Google for information – to see if you’re open, what you offer, and how to work with you. And you don’t need a professionally designed website to do so (although that is helpful).
I’ve been able to generate over $20,000 of monthly recurring revenue from a website that should’ve probably been redesigned 5 years prior. And lastly, a website is like a piece of real estate. There is more value in owning than renting and being hostage to your landlord (read: social media platforms).
So let’s dive into why every business should have a website (regardless of whether they think it’s necessary).
7 Reasons Why Every Business Should Have A Website
Your website should be an extension of your marketing and sales team. It’s not a nice-to-have… It’s a NEED-to-have. There is simply not enough time, resources, or money to do it all without a website. So let’s get into it!
You Legitimize Your Existence
If no one knows about you, do you even exist?
I can’t tell you how many times I’ve heard of a coffee shop, restaurant, or other service-based business recommended to me that didn’t have a website. After a quick Google search, I’ve automatically deemed it not worth my time if they don’t have a website.
Why? Because I want to verify information about that business before I brace Houston traffic – only to find out that the business did not meet expectations or even exist in the first place.
Put your flag in the ground and yell from the rooftops that you exist…starting with a website.
P.S. If you don’t have a website just yet, create a Google Business Profile to legitimize your company.
Prospects Verify Your Credibility
Credibility is one of the most important components of earning trust from prospective clients. You can talk until you’re blue in the face about your credentials, experience, and expertise. But that person is most likely going to validate what you say by Googling you.
And what happens when they don’t find you?
They don’t think you’re legit and you’re most likely a scam artist.
Ouch!
One of our clients recently expressed that he lost several clients because he didn’t have a website. His experience, personality, education, or any other items of credibility meant nothing because his prospects couldn’t reach him through his nonexistent website.
You Become Searchable
Part of creating a website is also becoming searchable. Sure, we have people Googling FocusCopy, but a majority of our traffic comes from people googling B2B copywriter, website copywriter, or even strategic copywriter (just to name a few). When you optimize your website for search engines (i.e. SEO), you expand your imprint so that more of your target audience will find you.
Then when they get to your website, that’s when the real magic happens (especially if your copy resonates with your target audience and primes them for conversion).
Your Reach Expands Beyond Your Network
Although you’re an amazing networker and person to know, you have the same 24 hours in the day as everyone else. With a website, you can connect with more people, more prospects, and more referral partners in a very systematic way.
Because of our website and our work to optimize the site, we’ve connected with dozens of qualified businesses to either work with or partner with. And it’s made my life as an introverted entrepreneur that much easier.
Ready to go beyond your network and find more prospects? Let’s start the conversation on how to make that happen.
You Differentiate Yourself From Competitors
Whether you acknowledge it or not, your industry is swamped with competitors (even if they shouldn’t be considered as such). You need to show the public how you’re different and even better than your competitors. You can do this by:
- Explaining your unique process
- Showing how your offer is better than your competitors
- Demonstrating how personable and likable you are
It Provides A Communication Platform
Think social media is the only communication platform? Think again. Even the most popular and profitable social apps are known to experience significant downtime now and then.
A website is a great way to update your status, share about sales, and communicate your process. You can do a lot with your website that you’re limited to when you rely on social media or email marketing alone.
Your Business Owns It
Like I said before…a website is a piece of real estate. It’s more profitable and beneficial if you own rather than rent (like you would with social media). So create an asset for your business and start to build your website.
Effective Websites Start With The Right Copy
Having a website is a great first step. But having the right words on the site will take it to the next level. And AI will not cover all the bases you need it to because it lacks one crucial thing…The human element. You need to remember that people do business with people they know, like, and trust. That means that regardless of how big your brand is, you need a human touch to it.
Discover how to create custom, human-touched copy with FocusCopy.
