Day: January 28, 2025

Social media is a content generation engine. And it’s fed daily by 5.22 billion social media users around the world. That’s overwhelming when you come to think of it. 

Additionally…

• 500 million messages are tweeted daily on X (formerly Twitter)
• More than 67 million daily posts are published on Instagram 
• Over 720,000 hours of videos are hosted daily on YouTube

So how do you create content that not only stands out but doesn’t take forever and a day to produce? We’ve created a simple framework to create a month’s worth of social media content from 1 blog. 

Why You Should Splinter & Repurpose Your Blog Content

If you’re creating and using content once, you’re doing content marketing wrong. It takes on average 8 touches for a prospect to engage with a company. So your prospects need to see the same message multiple times for it to click in their mind that you’re worthy of even engaging with. 

Moreover, we’re also seeing brands finally get that they should own their audience through their website traffic and even better…their email list. With the upheaval of whether TikTok is banned or not (depending on when you’re reading this, the results may vary), you cannot rely on social media alone for your content marketing engine.

That being said, we highly recommend creating your long-form content on a platform you own.

But you may still have a good-sized audience on your social media accounts that you want to convert to your email list. Hitting this goal is why you need to consider splintering and repurposing your content for social media. 

What’s The Difference Between Splintering  Repurposing? 

Splintering is when you take a piece of long-form content and literally chop it up into shorter pieces of content. You can do this with long-form videos, podcasts, blogs, books, etc. The goal of splintering is to give your audience bite-size pieces of content that are authentically produced AND part of a much bigger process. 

Repurposing, on the other hand, is where you take a piece of content and transform it into something else. For example, you can record yourself reading the blog for a video. You could also take that same blog and discuss it over a podcast. Same content, different medium. Combine the two of them to create a powerful content marketing engine for your brand. 

How You Need To Write Your Blogs To Create 1 Month’s Worth Of Content

To splinter and repurpose, you need to write or produce a piece of content good enough to splinter and repurpose. So how do you create a blog post that is spinnable into a month’s worth of content? 

Consider both the length and structure of your writing. 

Consider Blog Length

When it comes to the ideal blog post length, remember that the priority should always be quality, specificity, and depth. We like to aim for a starting word count of around 1,500 words. This allows you plenty of space to communicate each point and share a story that allows the reader to relate to you. 

Don’t be afraid to go longer or shorter, depending on the topic and your audience. Before you start adding content to reach the upper end of your word count, it’s best to wrap up your final thoughts and review your blog from the beginning. 

Map Out Blog Structure

Now, how do you structure a blog post for splintering and repurposing? There are a couple of standard things that you may want to include:

• Any key definitions (especially if you’re going to use industry jargon)
• Why the topic is important or needs your attention
• What happens if you neglect or disregard the topic at hand
• Your main point with subtopics built underneath that
• Top FAQS
• Your final call to action or what you want them to do right now

Now you don’t have to include everything we just listed. But that will give you plenty of content to work with and usually help you on the search engine optimization (SEO) front.

How To Splinter Your Blog Into Social Media Posts

To get to the good stuff, how can you splinter 1 blog into a month’s worth of social media content? Let’s dive in!

Include Reflective Quotes

Find 2-3 pull quotes from your blog post. These are bold statements that make a promise, challenge the reader, make a claim, and or provoke the reader to think differently about that topic differently.

For social media, this could look like a quote post or even a tweet post. 

Need inspiration for questions to ask when deciding on what quotes to use? Consider these:

• What sentence will shock my audience either by grabbing their attention or changing their existing viewpoints?
• What does my target audience need to know about this topic in one sentence? 
• Is this quote bold enough to stand alone?

Add Infographics

Infographics make engaging social media posts, bringing both visual elements and words together for your audience. Even if there isn’t a whole lot of data inside your blog, use an infographic template to display the entire blog as a summary. 

If you want to take it one step further, then add a little more research to back up your points. 

Want to take it another step further? Put the infographic inside of your blog and make it easier for your audience to visualize the information you’re presenting. 

Enhance Social With Summaries

Your audience may avoid engaging with your brand if they feel ignored, unheard, or (even worse) bored when reading your content. Including a blog summary is a simple yet effective way for you to give the highlights of your blog to your audience. 

Visually, this could look like plain text, a bullet-point list, or even a more in-depth summary. Below is how we took 1 blog and transformed it into a summary-based Instagram Reel. 

Create More Carousels

Carousels are an amazing way to display your blog content as a summary or even as a deeper dive into your content. This type of post was originally coined on Instagram. However, we’ve been seeing a ton more carousels telling a story on LinkedIn. 

Publish Video & Reels

To add to the type of content you can splinter your blog into, consider a video or Reel. In 2025, we’re seeing that longer-form video content is performing well. 

Don’t believe us? Take a look at these stats (source):

• 86% say that video content drives more website traffic to their sites
• 82% report that their videos increase the time they spend on a given web page
• 3x more backlinks are associated with blog posts with video content embedded

Consider filming yourself reviewing the entire blog inside a video published on YouTube. Then splinter it into smaller, bite-sized Reel-type content to post throughout social media. 

Break Down Key Definitions

Remember those definitions you included in your blog post? Turn them into definition posts to help your social followers understand the term better. Position yourself as an expert in that specific topic by providing your own definition or real-life examples. 

Big Takeaway

We know that people want information in the quickest way possible…That’s why we see people consuming social media content at an average of 2 hours and 19 minutes per day. Capture your big takeaway in your social media posts in 3 steps: 

1. Identify the biggest takeaway from reading the blog.

2. Pinpoint the topic you want to focus on.

3. Emphasize the action you’d like your audience to take and put it in your social post.

Question & Answer 

Lastly, take your FAQ list and divide it into Q&A posts. This type of post allows you to not only position yourself as an expert but also allows you an opportunity to convince your target audience to take the next step in the custom journey.

Your Complete List Of Social Media Posts Pulled From 1 Blog

Steal this complete list of social media posts you can pull from 1 1,500-word blog:

• 3 Quotes
• 3 Questions Your Audience Is Asking
• 1 Introduction To Link
• 1 Blog Summary To Link
• 1 Blog Summary To Carousel
• 1 Blog Summary To Video
• 1 Blog Summary To Reel
• 1 Blog Summary To Infographic
• 1 Point #1 To Link
• 1 Point #1 To Carousel
• 1 Point #1 To Video
• 1 Point #1 To Reel
• 1 Point #2 To Link
• 1 Point #2 To Carousel
• 1 Point #2 To Video
• 1 Point #2 To Reel
• 1 Point #3 To Link
• 1 Point #3 To Carousel
• 1 Point #3 To Video
• 1 Point #3 To Reel
• 1 Conclusion To Link
• 1 Big Takeaway To Image
• 1 Big Takeaway To Graphic
• 1 Key Definition

How To Schedule Your Month’s Worth Of Social Media Content

Now, you don’t want to post about the same blog post every single day of the month. Your audience will get tired of that topic and see that you’re out there to just post on social media. Remember, being active on social is more about engagement than publishing. You want to generate interest, conversation, and engagement. It isn’t a platform with the explicit purpose of converting your followers into customers. 

That’s inauthentic and a very transactional mindset. 

So to answer this question…How do you schedule your month’s worth of social media content? 

There are many ways to do this, but here is what we do:

• Schedule 3-5 posts that are more time-sensitive over the first 1-2 weeks of publishing the blog
• Take the remaining 23-25 posts over the next 12 months

If you do this regularly (and even set up some automation to help you schedule it out), then you’ll have a complete social calendar for the year without having to put in that much extra effort. 

P.S. We love using ClickUp for this reason. We set up a whole series of automation sets whenever a blog gets scheduled or published so that we don’t have to think about how to splinter the content. 

Publish Blogs Your Target Audience Actually Wants To Read

While AI is amazing at giving you quick ideas, effective outlines, and generally good content…What it doesn’t give you is that special sauce. The humanness you require to build a lasting relationship with your target audience. That’s where FocusCopy comes in. We help you ask the right questions so that you can share stories, make personal connections, and start to build a relationship with your readers in your blog. To discover just how we do this, schedule a virtual coffee with us today.