Do you ever sit down to write your business copy and have no idea where to start?
Everyone gets writer’s block, but how are we supposed to overcome it?
Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file.
What’s a swipe file? It’s a collection of excellent copywriting you can use to gain inspiration. But what it is not is the license to duplicate the copy as your own. We don’t like plagiarizers (and it doesn’t look good to your target audience either).
Why You Need A Swipe File For Your Website Copy
So why do you need a swipe file for your website copy? Apart from giving you ideas when you have no clue what to write, a swipe file gives you a starting point to think differently about your copy. Its intended purpose is to inspire or give an idea on what to do. Before we reveal our call to action swipe file, what is a call to action?
What Is A Call To Action?
It is what it sounds like. You are calling your intended audience – usually your target customer – to take a specific action. That action does not have to be a buying one.
Remember, there are a lot of steps that happen in the customer journey to convert a complete stranger into a raving fan. Not all of those require a monetary transaction.
Need more than inspiration and ready to grab hold of helping copywriting hand? Schedule a discovery call today!
Your Call To Action Swipe File For Your Website Copy
To help you out, we’ve added a variety of B2B and B2C examples from various industries. When building out your own swipe file, don’t be afraid to go outside of your industry or competition. Sometimes, the most obscure sites may actually spark a brilliant copy concept.
Subscribe Call To Actions
The money isn’t in your social media. It’s in your email list. Here are a couple of our favorite subscribe call to actions.
What we love about this call to action is the ability to tie in what they do – sell sheets and mattresses – with the copy. It’s unique, yet indicates that their email newsletter isn’t some boring newsletter. Nobody wants to clutter their inbox.
Don’t underestimate the value of pop-ups! But definitely use them sparingly if you want to protect your user experience. This call to action is a favorite because it uses a little social proof to encourage people to subscribe to their blog.
Sign Up Or Download
Want to provide some up front value before engaging in a more sales type conversation? Sending them to a sign up or download action is a perfect way to increase your buy-in.
This call to action has everything. It identifies the audience as overwhelmed entrepreneurs and business owners. It sets the expectation that for 5 days, you’ll get 20+ hours of free time back. And it gets people to sign up for the waitlist. We love waitlists because they are great ways to build your email subscriber base.
DigitalMarketer offers workshops, courses, and certifications for marketers and entrepreneurs. Because marketing is one of those things that is confusing (as there is no quick formula for success), they offer a blueprint. The headline is straightforward. The subhead is effective. But even more so, we love how they include both a “How It Works” and a “Download” button.
Read Blog Call To Actions
Blogs are fantastic ways to increase your SEO. But they can also be used to engage with your target audience, to show them you know your stuff, and to build some credibility. But how do you get them to read your blog?
Amy Porterfield’s content strategy primarily relies on her podcast, Online Marketing Made Easy. As such, she’s divided out her episodes into several categories based on where her target audience is in their businesses. Instead of forcing her audience to sort through the topics themselves, she’s made it easy (pun intended).
Reach your target audience with effective copy that really converts. Contact us today to learn more.
The social proof and variety of content available really bolsters the click through rates. The headline alone proves that the content they are producing isn’t just from theory or a quick Google search. It’s proven through the businesses that they work with.
Try For Free Call To Actions
Free trials help to reduce the fear of making a bad decision. It allows the customer to see the value without experiencing the risk of losing money. Here are a couple of “try for free” examples we love.
Once upon a time, the only way you could access music (without being told what to listen to) was through CDs or cassette tapes. With streaming services, the big question became: what’s the value in this? To get over the hurdle, Spotify doesn’t simply place music in the entertainment category. They equate it to living life. The word “everything” suddenly makes the opportunity for a free trial that more valuable.
Not only is ClickFunnels addressing the problem they solve (converting customers), they also add in an entire section of social proof directly underneath without it being an entirely separate segment.
In three words, Hubspot is able to effectively communicate that their CRM has the power small business owners need to run their businesses without feeling overwhelmed. This is a great example of the power behind using fewer words.
Get Started Call To Actions
Depending on your business, it may be ideal to sell a “starter” package to give the customer a sample of what to expect. This is typically used for those investment type products or services. For example, you could sell a starter kit that includes a variety of samples or a segment of your larger service.
For new buyers, Harry’s presents this starter offer as a special gift. There are a couple elements that are really attractive:
- Apparent discount
- Low risk with free shipping
- Samples for everything a customer needs to evaluate the product
- Freedom to choose color
- Easy process flow to access offer
Learn More Call To Actions
You may need to send your audience to explore different areas throughout your website. This is especially important if you have a complicated product, process, or have a page that dives deeper into a specific feature.
The imagery and the headline does it for us at first glance. But what’s more than that is that they direct their audience to either explore their different mattresses and to compare their mattresses against competitors. If you know anything about mattresses, there couldn’t be a more confusing product as there is no standardization.
We’re big fans of Keap anyways since we run our business using it. But what I love about their home page is that they have many, many, many features that are transformed into benefits. Then they have specific pages that dive deeper into those benefits (hence the “learn more”).
Call Now Or Schedule Call To Actions
In the case that your business is more consultative, these types of call to actions are ideal for your business.
The simplicity of this is what really sets this one apart. There is no play on words or entertaining copy. However, an identification of who they want, what they can get, and what to do. You do not have to over complicate your copy to be effective.
Quiz Call To Actions
Instead of sending them to a download resource page, quizzes are fun and engaging ways to get your customer to stay on your site.
What we love about this call to action is that it’s taking what can often be a confusing topic (there are almost too many options) and simplifies it into a pathway. The goal here is clear and simple.
Where To Find Inspiration
If you need to find inspiration, there are several ways for you to create a swipe file:
- Use an already existing swipe file. Sites such as SwipeFile.com make it really easy to sort through what you’re looking for.
- Use one location to store your screenshots. If there are great CTAs, we upload them into an organized folder system on Google Drive or put it on a dedicated Slack channel.
- Create a framework or template for different types of copy. Don’t want to store screenshots? Create a document or spreadsheet with headline and/or call to action templates or formulas.
Need Help Creating Call To Actions Or Ready To Hand It Over To The Pros?
FocusCopy takes the pressure off entrepreneurs’ and business owners’ already heavy shoulders. We write converting copy (headlines, call to actions, and all!) that gets your message across to the right audience.
Even better, we write in your voice. Meaning not even your mom or best friend will realize you’ve outsourced your writing.
If you’re ready to stop staring at a blank screen and finally work with professional writers who know effective call to actions (and so much more), then schedule a discovery call today.
