Content Is NOT King In Marketing
October 23, 2019
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In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
Category: Copywriting
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5 Questions You Need to Answer Before Hiring a Ghostwriter
October 16, 2019
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Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
Proofreading Tips From Pro Copywriters
October 3, 2019
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Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar
Copywriting vs SEO Writing: What’s the Difference?
September 25, 2019
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It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and
Why Companies Need to Focus on Their Copy in 2020
September 18, 2019
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Business communication is now more important than ever. Scandals, success, missed opportunities, synergy… How you shape the story is critical to business success. It’s becoming
Difference Between Copywriting and Content Marketing
August 8, 2019
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English is an incredibly powerful and often complex language. It’s estimated that the average number of English words a person knows is 10,000-20,000. To put
