Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting? For those of us who have turned it into a fulfilling career, copywriting is in its most
How do you know what to look for when hiring content writers? You’re a small business owner, which means you must justify every cent of your budget. As a writer, it’s my job to delve into my creative superpowers. However, as a business owner, I also understand why it’s hard to know what to look
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes to writing for their business.
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
