Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a
With economic uncertainty, ever-changing consumer expectations, and countless automated integrations, business owners are being pulled in a multitude of directions. This leaves many entrepreneurs wondering
As business owners, we want to see our businesses grow and thrive. It’s what keeps us up at night, worrying about whether we’ll make payroll
Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies,
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at
Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
