What’s A Pain Point Sandwich? (And How It Makes A Big Impact On Your Copy)
May 15, 2023
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Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun, establishes trust, and really does
