Calling all coaches! Have you ever thought about why you need a blog as a health and wellness coach?
You may think they’re only for semi-famous coaches or professionals who use their website as their main source of traffic. You may even think you just don’t have the time for it because it won’t benefit you.
But health coach blogging of any kind can do wonders for your business as well as the brand you’re building. And they’re not just for cutesy photoshoots to share on social media platforms! In fact, Harvard Health Publishing says that health coaching is effective.
Blogs that are written in your voice share a sense of your personal side, which helps your audience to connect with you more. Blogs also help place you as a quality resource or authority within your field, which looks incredible to readers who are open and willing to learn more about what you have to say.
Still not convinced? Read on and find out more about why you need a blog as a health and wellness coach.
4 Major Reasons Why You Need A Blog As A Health And Wellness Coach
The best part about blogging is that you don’t need to overthink it. As long as you have genuine advice and put it together in a way that makes sense, you’re golden!
Not to mention, having one blog, even if you aren’t sure what you’re doing, is better than having nothing at all.
Let’s take a look at exactly why health coach blogging can help you.
1. Boost Your Website’s Ranking
When it comes to battling it out for a better online ranking, health and wellness coaches who already blog have a leg up. However, it’s important to say that it’s never too late to start blogging. Because the algorithms change so much, no one is guaranteed a top spot on any search engine. Boosting your website’s ranking takes some time and work, but can improve greatly with blogs.
The cool thing about blogs is that they have a few elements built within them that bump up a website’s ranking without thinking about it too much.
Target Those Keywords
Keywords are going to look like what most people would search when hopping online. In the health and wellness industry, for example, that may look like the following phrases:
- Finding a local holistic health and wellness coach
- Delicious vegetarian recipes with added vitamins and minerals
- Best exercises for maintaining a balanced mind
On the other hand, they may look more bare-bones like:
- Health
- Healthy living
- Mental health
- Wellness tips
- Daily health practices
As you can see, many search terms range from extremely broad to very specific. But that’s what’s great about the internet…there’s something for everyone.
Target certain keywords surrounding your business by using some helpful (and sometimes free) tools like Yoast SEO and Semrush.
Include Headlines And Subheadings
Headings and subheadings may seem like they appear because an English teacher told you they had to be placed within an essay forever ago. And they were partly right!
Not only are they an ideal way to break up the text, but they also provide some mega bonus points in the SEO department.
Place in headlines and subheadings that include your target keywords or phrases. Doing so will place your blog above others without headlines and you’ll show up easier without having to search for specific terms.
Come Up With Relevant And Original Content
This is important because you don’t want to get too caught up in replicating someone else you may admire. You also don’t want to get flagged for plagiarism. One way to avoid these things is by using your blog as another form of communication with your clients.
In other words, talk to your audience in your blogs just as you would speak to them in person. It omits the use of words or phrases that you wouldn’t normally say and prevents you from sounding too cookie-cutter.
Set Internal Links
Internal links are all a part of playing the game of SEO. These links lead to other pages on your website, leading your audience where you’d really like for them to go. Whether that’s a contact or purchase page, internal links help them get there quickly.
Furthermore, using these links within your blogs helps your website rank as Google is able to find it easier. They help gauge how your website is put together and what you find to be a priority. If Google finds it important, it’s more likely to rank higher than other pages and websites.
Add Videos And Images
Videos and photos are a fun way to keep your audience engaged throughout your blog discussion. They can even help pull them in and persuade them to read a blog they didn’t intend on reading. In addition, if you’re explaining something that may be tough to understand, photos and videos can help.
Choose high-quality images that are relevant to your subject. Then, by adding a caption, your image is about 300% more likely to be seen than the body copy itself.
2. Establish Yourself As An Authority Figure
Who do you turn to when you’re searching for information online?
Chances are, you read blogs to get information from people or organizations who have an established blog page. Now, this doesn’t necessarily mean they are the end-all and be-all of the subject matter you’re searching. But it does mean they did the work to put together the material and publish it online. Because of this, you and others are more likely to see them as authority figures and return to them for more information in the future.
You know your material, and you have a passion for it that goes unmatched. Show it with a blog packed full of your insight and best practices wrapped up in your voice. Ask for engagement and thoughts. Get others involved in the discussion and answer your clients’ frequently asked questions comprehensively.
3. Lead An Audience To All Other Tools Offered
Blogs are a natural way to lead your target audience to your services and products for sale. This step is better known as the one that hopefully makes you some money!
For example, you’ve just written a blog on ten best practices for meditation at home. Someone reading and getting to the end of your blog may want to know who they can hire to help them with more stuff just like that. Here’s where you come in with some killer call-to-actions (CTAs).
These CTAs can be:
- Interested in my services? Contact me today to get started on your health and wellness journey.
- Ready to reach the better version of you? Order the health and wellness package that fits you best.
- Tired of feeling mentally exhausted? I can help. Call me today to get started.
They’re simple but effective ways to lead someone to another level of your business. The end goal? Getting them one step closer to making a buying decision.
4. Build Your Brand
Finally, health coach blogging builds the brand that is you and everything you have to offer. You may be on every social media platform that exists and then some. Or you may be sticking to your website. Wherever you are in your business journey, blogging can help expand your audience and target those you want to work with.
When people read your blogs, they get an idea of:
- Who you are
- Your voice
- How you can help
- Why they should care about you
Anything that puts more of a face to your business as a health and wellness coach couldn’t hurt.
Now you know why you need a blog as a health and wellness coach. Remember, ranking with SEO methods is just as important as making it less about B2B writing and more about the human-to-human connection.
No Time To Write? Not A Problem.
You believe in helping others. And we believe that you have something important to say. This means there’s no need to hold back when it comes to marketing your own health and wellness business.
If we know anything, we know blogging as a health and wellness business does so much more than people realize. If you’re aware of why you need a blog as a health and wellness coach and just want to get started, you’re in the right place. With us, you’ll get a better blogging plan and a copywriting team whose main move is making your business its top priority.
