Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier.
But when it comes to AI writing, there are still questions about its accuracy, its humanness, and how you should use it to produce quality marketing content.
Over the last few years, we have been experimenting with a lot of different AI writing platforms. And that’s because we were driven by the question…Will AI replace human copywriters?
Fortunately, AI isn’t at the point yet to replace human thought, authenticity, and storytelling. But we do recommend that all entrepreneurs use AI in some sort of capacity. Especially if you don’t want to fall behind your competitors, AI tools are a must moving forward.
So what can you use AI for without diminishing the overall quality of your copy?
Organize & Manage Frequently Asked Questions (FAQs)
Oof. This one thing is the item that most of our clients loathe. They know they have frequently asked questions. They field them every single day. But then there are those questions that aren’t being asked directly to them, but are still being questioned. Prompt your preferred AI platform:
Based on what you know about my company, brand, and target customers, what are the FAQs?
From there, you can answer the questions yourself, hire someone like FocusCopy to write them for you, or even have AI start answering those questions.
Enhance Market Research Systems
You can use AI to supplement your market research. Try to explore what pain points your target market has, what statistics would make an impact, and even what the current state of their situation is. There are so many different ways to slice market research, depending on what angle you’re coming from. You may even spark a few new ideas for your marketing campaigns while you’re at it!
RELATED: How To Use ChatGPT For Market Research
Inspire New Topic Ideas
Brain farts? Not anymore. Once you’ve keyed your GPT on your brand, ask the AI for topic ideas for just about any type of copy.
From experience, you may only use 20% of the ideas that AI gives you (and that’s being generous). But the point here is that it gets your brain spinning in a way that wasn’t happening before. Don’t be afraid to not use some of the ideas. Remember, this is your brand. And AI is still known for producing repetitive ideas that may not align with your brand or overall goals.
Generate Headline Ideas
Even professional copywriters need a little jumpstart. Even if you don’t have a whole host of formulas, templates, and frameworks for your copy, you must have a good headline. Prompt your GPT to provide a couple of headline ideas for the copy you’re working on.
We’ll often find a word or phrase that we’ll attach ourselves to or even combine a couple of the options provided into one cohesive headline. Remember, what AI provides you requires a human touch.
Conduct Preliminary Keyword Research
For search engine optimization (SEO), use AI to give you a list of keywords to focus on or even start your keyword research venture. Explore some of the new AI SEO keyword research tools.
When you have the right keywords for your target audience, you have a lot more focus on your SEO activities and what to do with that data.
Keep in mind that Generative Engine Optimization (GEO) is pulling a lot of the weight that SEO used to pull in the digital marketing sphere. So this requires you to cling to Google’s E-E-A-T framework. E-E-A-T says that you need to create content that showcases your experience, expertise, authoritativeness, and trustworthiness.
Cultivate Marketing Ideas
Ever wonder what the heck you should do with your marketing when the market shifts or you’re facing a creative block? I’ve been there many times. Instead of trying to rack my brain around a solid marketing strategy, I start by prompting AI for ideas to get me moving in the right direction. Here are some of the questions I’ve asked:
- What industry experts should I collaborate with?
- What should be my marketing strategy to build my email list?
- With my content pillars in mind, what content should I publish in Q1?
Assist With Editing
This is a big one! AI editing is extremely effective but not 100% foolproof. You still have to use your brain as you accept or decline editing suggestions. But one thing that you can prompt beyond simple grammar editing is:
- What are the weaknesses and strengths of this blog?
- How should I improve this blog?
- How can I simplify this copy?
- Are there more opportunities to add call to actions?
RELATED: How To Edit AI Content From A Professional Copywriter
Launch Copy Leagues Ahead Of AI Copy
88% of marketers already use AI in their day-to-day roles to spark ideas and make copy creation faster. And with some practice, using AI as a tool will soon feel necessary to help achieve your marketing goals while keeping your brand intact.As you integrate more AI into your marketing efforts, you need to ask yourself…have you defined your brand enough for AI to be more efficient and effective with its results? If your answer is no or I’m not sure, it’s time to go back to the fundamentals.
