It’s no secret that COVID-19 has impacted businesses all over the world. I talk to at least 5 business owners a day that have either had to put their business on hold, are overwhelmed with growth, or are somewhere in between. If you’re one of the companies in limbo, this blog is for YOU. Downtime
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
March 18th, 2020… The rapidly spreading coronavirus (also known as COVID-19) led to countless local and national events to be cancelled. Major events such as the Houston Livestock Show & Rodeo, to MLB spring training, and NBA March Madness came to a stand-still and halted the community spirit they engender. Churches, universities, libraries, and school
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares back at you with the blinking cursor taunting you. Nothing. The time ticks by… It feels like it’s been at least 20 minutes. Nope, only 30 seconds. Writer’s block is
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t need to be a Fortune
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and Robert Waldinger’s What Makes a Good Life?. It’s incredible how they wrap up their talk so eloquently, so perfectly. You didn’t know where they were going with the story when
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and competition out there fighting for your prospective customer’s attention. It’s tough. We get it. We see it. So how do you make your content stand out and become the authority
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks. Your prospective customers may expect that you publish content on a regular basis. You can either spend your valuable time writing
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
