As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For
Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone.
Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write
Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format. And it’s
Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers
Putting your name out there can be scary. Whenever you publish content, you’re putting your name on the line. And there’s no guarantee that your
There is no one-size-fits-all strategy for content marketing. The type of content your website should provide to your customers should depend on what they want
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
