There is no one-size-fits-all strategy for content marketing. The type of content your website should provide to your customers should depend on what they want to buy and how much time they want to spend reading your site before they buy or move on. In today’s digital age, the opportunities to sell are endless. There
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves your ability to grow your traffic organically (free traffic). After you have your traffic on your website, then it’s only a matter of converting that traffic into customers. You don’t
Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses. Never considered blogging before? Well, you might be missing out on some major growth opportunities! If you feel behind in the blogging scene, don’t worry. I’ll go over the 8 major
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
It’s no secret that COVID-19 has impacted businesses all over the world. I talk to at least 5 business owners a day that have either had to put their business on hold, are overwhelmed with growth, or are somewhere in between. If you’re one of the companies in limbo, this blog is for YOU. Downtime
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
March 18th, 2020… The rapidly spreading coronavirus (also known as COVID-19) led to countless local and national events to be cancelled. Major events such as the Houston Livestock Show & Rodeo, to MLB spring training, and NBA March Madness came to a stand-still and halted the community spirit they engender. Churches, universities, libraries, and school
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares back at you with the blinking cursor taunting you. Nothing. The time ticks by… It feels like it’s been at least 20 minutes. Nope, only 30 seconds. Writer’s block is
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t need to be a Fortune
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
