It’s no secret that COVID-19 has impacted businesses all over the world. I talk to at least 5 business owners a day that have either
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?”
March 18th, 2020… The rapidly spreading coronavirus (also known as COVID-19) led to countless local and national events to be cancelled. Major events such as
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and
Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
