Category: Copywriting

Before You Hire a Ghostwriter

5 Questions You Need to Answer Before Hiring a Ghostwriter

Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks.  Your prospective customers may expect that you publish content on a regular basis.  You can either spend your valuable time writing

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Proofreading Tips From Pro Copywriters

Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar mistake, I become so fixated on that mistake that I go on a treasure hunt to find more mistakes. If the author of that piece of copy only knew… Phew!

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Copywriting vs SEO Writing

Copywriting vs SEO Writing: What’s the Difference?

It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and junk. A keyword a year ago might have had a few million results but now has hundreds of millions of results. That makes life as a digital marketer and entrepreneur

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Why Companies Need to Focus on Their Copy in 2020

Why Companies Need to Focus on Their Copy in 2020

Business communication is now more important than ever. Scandals, success, missed opportunities, synergy… How you shape the story is critical to business success. It’s becoming more important for companies to focus on their communication pieces by the second – not minutes or hours. Information Collection Taken To The Next Level We are living in a

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Difference Between Copywriting and Content Marketing

Difference Between Copywriting and Content Marketing

English is an incredibly powerful and often complex language. It’s estimated that the average number of English words a person knows is 10,000-20,000. To put that into perspective, there’s over 470,000 English words. That means most English speakers only use and/or know only 5% of the English language. Then beyond just the numbers, there are

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