Your website could be your best sales tool if you’re doing it right…
In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back.
On the flip side, a poorly designed or slow website can have the opposite effect. For instance, a global survey conducted by GoodFirms concluded that 38.5% of website visitors judge a business by its website’s appearance alone.
What determines a good, converting website often centers around two things: what the website can do and how the website is maintained.
Furthermore, there are over 1.8 billion websites online. But fewer than 200 million are active at any given time. That’s a whole lot of websites missing the mark.
Is your website one of them?
Here’s What Your Website Should Be Able To Do
If your website isn’t checking all the boxes, then it’s time to get back to the drawing board and make website management and maintenance a higher priority.
Need to caffeinate your web copy? Schedule a discovery call today and look forward to an impactful, converting website!
1. Be Simple To Navigate…Because No One Wants Extra Work
This is pretty simple. No one wants to add to their workload. If you are selling a product or service that can make their lives easier, then make sure your website reflects that simplicity.
Above all, a website that’s difficult to navigate won’t just annoy your readers (aka potential paying customers), it will turn them away. Moreover, if they’re already interested in what you offer – they’re going to mosey right on over to your competitor.
Ouch!
Furthermore, you can help your website contribute toward your business goals by keeping simplicity in mind. Even better, ask a couple of trusted friends, colleagues, or family members to look at your website. This will be most beneficial if they aren’t familiar with your business yet. And, don’t inundate yourself with a full on peanut gallery – really try to keep this to 1-3 people tops.
Then, put it to the test! Ask questions to know if they:
- Understand what your business sells
- How to become a client
- Are able to find answers to their questions
- Had any issues figuring out what to do next on the customer journey
Next, use feedback to adjust your website into an easy-to-navigate and digest marketing and sales tool for your business!
2. Use SEO To Attract A Larger Audience Of Potential Customers
A well-written website with quality SEO will rank higher in Google searches. In turn, more potential customers will find the website.
But SEO isn’t a one-and-done deal. In fact, keeping up with the algorithm is a science that requires consistent attention. In 2021 alone, Google ran over 700,000 experiments. With that data, they made more than 4,000 improvements.
What does that mean for website owners like you?
The algorithm changes with each improvement. This means whatever actions website owners previously did successfully may no longer bring the same results.
It’s a pivot game.
However, if you don’t have the expertise or time to maintain and manage your website, you can outsource those tasks! We love our friends at The Clever Site who help entrepreneurs and small business owners run stellar websites.
3. Provide A Great User Experience Across Computers, Phones, Tablets & All Devices
According to a Zendesk study, a poorly designed and under-optimized website drives away nearly 50% of viewers. Additionally, load speeds also affect your Google ranking.
In fact, Google’s own research states that 53% of mobile website visitors abandon a webpage if it doesn’t load within 3 seconds. Moreover, websites that rank high on Google’s search engine result page (SERP) have an average load speed of 1.65 seconds.
Once again, it comes back to simplicity and keeping things easy for your audience. So, make sure to optimize your website for a great user experience to keep readers from running to your competitors.
Put your website on track to be a powerful tool to inform and convert readers. Reach out today and get your discovery call on the books.
4. Answer The Most Common Questions You Receive
How often do you get the same questions from clients or interested parties? Whether through phone calls, email, or DMs, how much time are you spending answering the same questions?
Free up your time and give the people what they want – easy-to-find answers to your most common questions!
A great way to answer questions is with blogs. Outline content categories to cover all your bases. Each question may potentially be all the inspiration you need for an entire blog post.
5. Capture Visitor’s Contact Info Through Engagement
People love freebies, especially when it holds value in their eyes. Encourage your target audience to engage with your website by downloading a lead magnet, signing up for your email newsletter, taking a quiz, or claiming a discount.
With each method, a potential client has stepped into the conversion zone by taking their first steps on the customer journey. Meanwhile, you gain the contact information of a person who is worth nurturing to continue moving forward.
All in all, this is a win-win situation!
6. Give Readers Clear & Direct Calls To Action
If you want someone to want to work with you, then make it easy! (See a theme here?)
Even the most intelligent, tech-savvy people don’t want to add extra tasks to their plates. So help them along their customer journey and direct them to their next step with calls to action (CTA).
Throughout your website, include buttons that state something along the lines of:
- Join Today
- Get Started Now
- Sign Up
- Don’t Miss Out
You get the idea, right? The goal is to move them closer to being a paying customer that contributes to your business’s success.
7. Showcase Your Business’s Credibility In Your Industry
A business’s credibility can make it stand out as a leader and authority in the industry. While some businesses start out with high credibility, others spend years building it.
Some examples of credibility to include on your website include:
- High-praising client reviews
- Certifications
- Professional affiliations
- Relevant memberships
- Trust seals verified by third parties
- Social media to show social proof
- Press highlights
- Links to credible sources
However, make sure not to make your credibility the star of your website. Website copy should remain viewer focused, as the goal is to convert new customers – not brag about your accomplishments.
8. Tell Readers How To Reach You With Comments Or Questions
Have you ever attempted to contact a business and could not for the life of you figure out how? Consider that a big ol’ waving red flag!
If you can’t contact a business you’re interested in buying from, then how will you contact them if there are issues down the road? You probably won’t be able to.
Make sure your website has at least one of the following:
- A phone number
- An email address
- A contact form to request a response
However, make sure the phone number and email address are active and manned! Nothing worse than calling a number that rings and rings with no answer or voicemail.
Caffeinate Your Website With Converting Copy
FocusCopy works with small, women-owned businesses like yours to invigorate copy that will bolster your brand. Whether you need help with blogs, email newsletters, web pages, or anything else copy related, our team has your back.
What do you say? Ready for a website that checks all the boxes and works as your best sales tool? Schedule a discovery call with me today!
