There is a lot noise in the world. And it can be deafening. That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise. How do you go about doing that? You use persuasion principles to write converting copy.
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Friend, can I be frank with you? I have never experienced burnout before until Q3 2021. You see, it was inevitable. I kept pressing forth with miniscule breaks to survive the pandemic. I didn’t want FocusCopy – my first company – to be a casualty. Then even more detrimental, I took on everyone’s emotional burdens
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form. The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives. What Is AI? AI, which stands for Artificial Intelligence, is a field of
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to
For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and “How-To” articles online. So, this guide aims to not only be useful for veteran writers who want to really hone their craft, but for entrepreneurs who want to write their
Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action. Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers in the right direction takes
No matter the industry or product, every business can gain from copywriting. From bringing in organic web traffic to actually persuading customers to take out their wallets, copywriting helps businesses connect with their audience and create brand authority. Of course, copywriting does even more than this. But for businesses who sell directly to other businesses,
Did you know your hook could be all it takes to capture your target audience’s attention, even if you don’t consider yourself a great writer? In fact, all it takes is some creativity and keeping your readers at the forefront. Whether you’re illustrating the pain points you can alleviate or sharing a personal story, you
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
