Category: Copywriting

difference between copyright and copywriting

What’s The Difference Between Copyright & Copywriting?

In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case,

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call to action swipe file

Build Your Call To Action Swipe File To Write High-Converting Copy

Do you ever sit down to write your business copy and have no idea where to start?  Everyone gets writer’s block, but how are we supposed to overcome it?  Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?

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Top Problems Website Designers Experience

Website Designers: There’s A Better Way For Copy

You didn’t become a website designer to… Write copy. Analyze word choice.  Get words out of your client’s mouths.  Wait on copy.  No. You became a website designer to bring an idea to life and generate a platform for businesses to grow.  After talking to dozens of website designers and developers across the United States,

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is blogging once a month enough

Is Blogging Once A Month Enough?

Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do?  Sure, you can say that blogging three times a week is ideal for your small business.  But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there

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Persuasion Principles To Write Converting Copy

How To Use Persuasion Principles To Write Converting Copy

There is a lot noise in the world.  And it can be deafening.  That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise.  How do you go about doing that?  You use persuasion principles to write converting copy. 

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content marketing skills

5 Content Marketing Skills For Business Owners To Master In 2022

As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects

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Consistency In Your Copywriting

The Key To Consistency In Your Copywriting

The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses

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AI For Copywriting

AI For Copywriting: What’s The Sitch?

From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form.  The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives.  What Is AI? AI, which stands for Artificial Intelligence, is a field of

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Repetition In Copywriting

Repetition In Copywriting: The Key To Conversions

When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to

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