Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at
How do you know what to look for when hiring content writers? You’re a small business owner, which means you must justify every cent of
Who else has a hard time overcoming writer’s block? I know I do! We’ve all had those days. You know the ones…You have a ton
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
