Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it? But the good news is that it is possible to make your website copy short,
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My answer was simple…. Be human. You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone. Today’s web users can hop online and find a blog on pretty much any topic you can imagine. Searching for a step-by-step guide on how to perform an oil change?
Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write compelling and high-converting copy for your business, it’s time to learn about the shortcut you’ve been missing. Stop trying to reinvent the wheel and stand on the shoulders of giants
Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format. And it’s definitely not because you don’t have the knowledge. After all, there are plenty of resources out there for you to use and learn from – including a bunch from FocusCopy!
Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers stumble upon your webpage, their decision to stay or leave will happen in seconds… And it all relies on your above the fold website copy. In this blog, I’ll go
Putting your name out there can be scary. Whenever you publish content, you’re putting your name on the line. And there’s no guarantee that your audience will love it. For your business to thrive, you must improve your visibility and audience engagement through content creation and publication. Digital marketing is more effective now than ever,
There is no one-size-fits-all strategy for content marketing. The type of content your website should provide to your customers should depend on what they want to buy and how much time they want to spend reading your site before they buy or move on. In today’s digital age, the opportunities to sell are endless. There
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves your ability to grow your traffic organically (free traffic). After you have your traffic on your website, then it’s only a matter of converting that traffic into customers. You don’t
Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses. Never considered blogging before? Well, you might be missing out on some major growth opportunities! If you feel behind in the blogging scene, don’t worry. I’ll go over the 8 major
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
