Create A Pillar Blog Post That Sells
September 20, 2021
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You’ve heard of a pillar blog post before, but can’t help but feel lost. You’ve been working on your marketing and you’ve nailed the use
Category: Copywriting
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5 Signs You Need To Improve Your Website Copy
September 10, 2021
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How do you know for sure when it’s time to rework and improve your website copy? There are a few tell-tale signs, but the biggest
5 Key Questions To Learn How To Discover Your Brand Voice
September 8, 2021
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Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes
What Critical Components Your Comprehensive Business Homepage Needs
July 6, 2021
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You’ve got a ton of ideas, the keyboard is ready to go, and you’re (finally) in the mood to start writing a comprehensive business homepage.
6 Essential Elements In A Blog You Need To Include Today
June 22, 2021
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Anyone can write a blog. But not everyone can write with all of the essential elements in a blog. It does seem as though anyone
5 Different Copywriting Formulas To Convert Prospects On Your Services Page
May 3, 2021
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Writing is a funny thing. Put the right letters and words together… You get a sentence. Plus, there are endless combinations of letters and words
Transform Features Into Customer Benefits In 3 Simple Steps
April 19, 2021
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What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors?
How to Focus Your Marketing Message For Meaningful Client Partnerships
April 5, 2021
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As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For
10 Questions Your Company Website Should Answer To Convert
March 16, 2021
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Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for
Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!
January 25, 2021
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Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My
