Category: Copywriting

Questions To Discover Your Brand Voice

5 Key Questions To Learn How To Discover Your Brand Voice

Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes quite a bit easier.  Now, you may think: Is it really a big deal if I don’t have a brand voice?  Do I need one? Yes! And not because we’re

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comprehensive business homepage

What Critical Components Your Comprehensive Business Homepage Needs

You’ve got a ton of ideas, the keyboard is ready to go, and you’re (finally) in the mood to start writing a comprehensive business homepage. There’s just one problem… Where do you begin? You’re not really a professional copywriter, graphic designer, or web developer. And you’re not sure what’s supposed to be on a homepage.

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essential elements in a blog

6 Essential Elements In A Blog You Need To Include Today

Anyone can write a blog.  But not everyone can write with all of the essential elements in a blog. It does seem as though anyone can place a block of text online and call it blogging. And we love reading blogs of all kinds as they can come in handy. Recipes, how-tos… you name it!

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transform features into benefits

Transform Features Into Customer Benefits In 3 Simple Steps

What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the

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Marketing Message For Meaningful Client Partnerships

How to Focus Your Marketing Message For Meaningful Client Partnerships

As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years.  For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face.  Sales styles aren’t the only thing that has

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questions your company website should answer

10 Questions Your Company Website Should Answer To Convert

Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds?  That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it?  But the good news is that it is possible to make your website copy short,

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b2b vs b2c marketing

Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!

Recently, a student at the Wolff Center for Entrepreneurship asked me…  “How do you move a mechanical mentor relationship into a personal mentor relationship?”  My answer was simple…. Be human.  You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes

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Creating Swipe Files

The Beginner’s Guide To Creating Swipe Files For Copywriting

Who said writing high-converting copy has to be hard?  Probably someone without a swipe file!  If you’re stuck in a creative block trying to write compelling and high-converting copy for your business, it’s time to learn about the shortcut you’ve been missing. Stop trying to reinvent the wheel and stand on the shoulders of giants

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