No matter the industry or product, every business can gain from copywriting. From bringing in organic web traffic to actually persuading customers to take out
Did you know your hook could be all it takes to capture your target audience’s attention, even if you don’t consider yourself a great writer?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the
You’ve heard of a pillar blog post before, but can’t help but feel lost. You’ve been working on your marketing and you’ve nailed the use
How do you know for sure when it’s time to rework and improve your website copy? There are a few tell-tale signs, but the biggest
Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes
You’ve got a ton of ideas, the keyboard is ready to go, and you’re (finally) in the mood to start writing a comprehensive business homepage.
Anyone can write a blog. But not everyone can write with all of the essential elements in a blog. It does seem as though anyone
Writing is a funny thing. Put the right letters and words together… You get a sentence. Plus, there are endless combinations of letters and words
What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors?
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
