You’ve heard of a pillar blog post before, but can’t help but feel lost. You’ve been working on your marketing and you’ve nailed the use of keywords throughout your blogs. Or so you thought. That’s all it takes, right? It seems simple enough, doesn’t it? Write relevant and engaging blogs and plug in the keywords
How do you know for sure when it’s time to rework and improve your website copy? There are a few tell-tale signs, but the biggest indicator is that your business is slowing down. You may feel overwhelmed and unsure of what to do. But there’s no need to panic because you can help yourself by
Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes quite a bit easier. Now, you may think: Is it really a big deal if I don’t have a brand voice? Do I need one? Yes! And not because we’re
You’ve got a ton of ideas, the keyboard is ready to go, and you’re (finally) in the mood to start writing a comprehensive business homepage. There’s just one problem… Where do you begin? You’re not really a professional copywriter, graphic designer, or web developer. And you’re not sure what’s supposed to be on a homepage.
Anyone can write a blog. But not everyone can write with all of the essential elements in a blog. It does seem as though anyone can place a block of text online and call it blogging. And we love reading blogs of all kinds as they can come in handy. Recipes, how-tos… you name it!
Writing is a funny thing. Put the right letters and words together… You get a sentence. Plus, there are endless combinations of letters and words you can use to help find exactly what it is you want to say. But what happens when you feel like your business’ writing could use a little help? Put
What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t the only thing that has
Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it? But the good news is that it is possible to make your website copy short,
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My answer was simple…. Be human. You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
