If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good! Imagine this… Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread – not just among businesses but general consumers as well. And that’s resulted in consumers believing that AI is the next get-rich-quick scheme. It isn’t that we don’t love innovative
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun, establishes trust, and really does
What’s the big deal with blogs? Don’t worry! You’re not the first to ask. However, you’re the next to learn about the power behind writing blogs for your business! Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms to share their thoughts and
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful. However, we also understand
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and over) again, your website can be your most effective sales tool. Plus, a good website can also elevate your business’s legitimacy and boost your own confidence as a business owner.
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with salesy marketing campaigns in every facet of their lives. You can’t open your email, social media accounts, watch a video, or even drive down the street without some type of
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And empathy, well, it’s one of the most important and impactful elements. Copywriters need empathy to infuse our work with humanity and thought-provoking copy. This allows our clients’ ideal audience to
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. Have no fear, FocusCopy is here to explain the benefits of content writing for SEO! For starters, SEO stands for Search Engine Optimization. In
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when you know you deserve an A likely drove you crazy during your academic years. Of course, we all know that one friend who swore they failed at everything they ever
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
