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Lauren Jefferson

Lauren Jefferson is the Co-Founder and CEO of FocusCopy – a full-service copywriting agency. She loves everything copy, digital marketing, and coffee!

what is copywriting

What Is Copywriting?

Copywriting / By / August 31, 2022

Did you get through all of Mad Men and still wonder, what do they mean by copy?

We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting?

For those of us who have turned it into a fulfilling career, copywriting is in its most basic form writing persuasive and converting copy. But it’s not that simple.

Between understanding what consumers want, Google algorithms, and getting the message across in a way that’s consistent with the brand voice – it’s a science. Furthermore, it requires constant attention to industry standards, research, and fortitude to guide clients to the right messaging for their businesses. 

The Definition Of Copywriting

A quick glimpse into your inbox and physical mailbox will give you several examples of copywriting. From neighborhood civic association underwriter letters to a yoga studio’s emails offering a free first class, copy is everywhere. 

To define it at a high level, copywriting is the act of writing persuasive and promotional marketing materials. Moreover, copywriting’s goal is to motivate readers to take some form of action. This includes calls to action like: make a purchase, click on a link, make a donation, or schedule a discovery call.

Need a copywriter in your life to ensure your website, newsletters, blogs, email marketing, and print materials are working for your business? Reach out and find out how we can take the stress of writing off your plate with effective converting copy.

Copyright Vs Copywriting 

Due to them being homophones, copyright is often confused with copywriting. But it’s important to realize they are two different things.

Copyright is a legal term that protects original works of intellectual property. Whereas copywriting is a marketing tool used to convert readers into paying customers. 

To put it in pop culture terms, have you ever been listening to the radio and realized a song sounds awfully familiar to you? There’s a good chance this new-to-you song is sampled from an old favorite. It happens a lot and isn’t a huge issue. Unless, of course, this up and coming musician didn’t get permission to use said sample. Then, there would be a copyright issue. 

The same can be said for website designs, works of fine art, literature, movie scripts, and more.

Copywriting can also risk copyright infringement if protected words or phrases are used. Furthermore, copywriters can certainly write about copyright law. But the two are entirely different terms from two different industries.

Top 5 Questions About Copywriting 

We get a lot of questions about copywriting. Here are the most common:

  • Who writes copy? 
  • What does a copywriter do?
  • Who needs copywriting? 
  • What’s the difference between a copywriter and a content writer? 
  • What’s the purpose of copy? 

1. Who Writes Copy? 

A copywriter. 

While there isn’t a certification requirement to call oneself a copywriter, there are more than a few qualities that define a quality copywriter. A successful copywriter will write in your voice, relate to your audience, and will help your business organically grow in recognition and profitability.

2. What Does A Copywriter Do? 

The first stage in writing copy is getting to know the client. Then, we must get to know their target market. It’s more than saying, I think women between the ages of 20 and 30 would like this product. 

For instance, let’s look at a female entrepreneur who has created a course to help female business owners grow their businesses. We get to know the client, the tone they want to convey, their favorite phrases, their no-go words or phrases, and so much more. This is how we define the client’s brand voice. 

Their target market identifies as female business owners ready to scale their business, but don’t have an effective plan in place.

The target audience may feel overwhelmed in what feels like a man’s world. They know their product and service inside and out. But they don’t have the knowledge or confidence to take the next step. However, taking that next step prematurely could severely damage their business. These are all examples of the target market’s pain points. 

Once we dial in the client and their target market, we define the objective. Do we want them to schedule a discovery call? Download a lead magnet? Sign up for a class?

Then, we take everything we’ve learned through mindful research and start typing away. We strategically write copy that:

  • Help the target audience find their business
  • Increase the business’s Google ranking
  • Address the target audience’s needs and wants 
  • Effectively communicate how your brand is the solution they need in their lives
  • Build credibility to show the readers they can trust the business

Plus, we have stringent processes to ensure top quality every time. 

3. Who Needs Copywriting? 

Any person, business, or organization that wants to reach a larger audience and turn readers into paying customers or donors needs a copywriter.

Many times, business owners (especially new ones) try to take on more tasks than they can handle. What’s worse is when business owners attempt to become experts in fields that are out of their wheelhouse. As I’ve seen with so many companies, this leads to legal, financial, and marketing blunders!

For instance, unless you’re a doctor, you shouldn’t give medical advice. The same goes for those without law degrees giving legal advice. Not only would the research take up all the time you should be dedicating to your business, you still won’t become an expert. And if you’ve been handling all your business’s finances and taxes solo, you’re likely missing out on huge tax breaks and receiving unfortunate letters from the IRS. 

DIYing your marketing and copywriting won’t land you in the same hot water as spewing legal advice, but it can severely affect your business. Because unless you’re ready to dedicate ALL of your time to learning the tricks of the trade, your copy won’t be nearly as effective as your business deserves. 

Did you know that poor quality copy can actually turn off potential customers? Yep. And what about the new customers you need to help your business really grow? 

Without a steadfast plan and the know-how, your marketing can easily fall flat. That’s why business owners like you hire copywriters like us. Plus, your time is a lot more effective when you do what you do best. 

4. What’s the Difference Between A Copywriter And A Content Writer? 

This is one of those tricky vs maybe not-so-tricky concepts. Essentially, a content writer provides information. And a copywriter writes persuasive and converting copy to make sales. 

However, content writing is a form of copywriting. Because while the goal of the content may be informative, you can still include persuasive language and calls to action to encourage readers to take action.

For example, content writing can include informational pages on a website. This can include blog posts, product/service pages, landing pages, and more. But with each of these formats, sly plugs to contact the business for more information have them teetering on the edge of content and copy.

Want to learn more about how content and copy can help your business gain the traction it needs? Schedule a discovery call today! (See what I did there?)

5. What’s The Purpose Of Copy? 

The goal, purpose, and objective of copy is to encourage your readers to take action. And, in turn, help your business grow.

Moreover, we reach a business’s target audience and encourage them to take action that will convert them from readers into paying customers. Because, as many business owners can tell you, simply sharing the product or service you offer isn’t always enough to make sales.

Instead, us copywriters dive deep into the why?

Why does this product or service matter?

Why would a consumer or fellow business purchase your product or service?

Why is your product or service the solution your target market has been searching for?

And then we ask why again. And again. And again.

This process allows us to empathize, sympathize, and relate to your readers on a personal level. And this is how copy can effectively make the difference between a struggling business and a thriving business. 

Looking For Your Next Copywriter?

If you’re looking for your next copywriter, you need to know what to look for. A professional with experience in your industry, with proven processes, good reviews, and overall reliability. 

But you don’t have to look very far, because FocusCopy is the solution you need. With nearly 100 clients under our belt in every industry you can imagine, we’ve got the experience and know-how your marketing needs.

Ready to grab a coffee and talk copy? Reach out today to schedule a discovery call and let’s chat business.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Schedule Discovery Call
business growth

How A Copywriter Boosts Your Business Growth

Entrepreneurship / By / August 31, 2022

Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for?

As a fellow female entrepreneur and small business owner, I can 100% relate! 

Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience this, too. 

But did you know you can outsource a big chunk of your to-do list to a copywriter?

This is a professional who will take your ideas and strategically implement them into your marketing – which means you can get your much needed sleep with one less to-do keeping you up at night.

Plus, an experienced copywriter can boost business growth with converting copy that will help your brand messaging get noticed by the right people.

6 Ways High-Quality Converting Copy Can Take Your Business To The Next Level

For you to see meaningful business growth, your target audience needs a few things from your first. From knowing you exist to trusting that you’ll meet (or exceed) expectations, it’s all critical. And it all ties into your copy’s brand messaging. 

Boost your business growth with expert copywriting in your cup. Reach out today and book your discovery call. 

1. Allows You To Focus On What You Do Best – Running Your Business!

Do you know who understands your industry, business, and brand best? 

Pssst…it’s you!

That’s why your focus should always be on doing what you do best. And that is running your business!

When business owners get caught up in tasks they’re not confident in or don’t enjoy (like writing), time seems to slow down. Just a few minutes feels like an hour. You can’t seem to turn what’s in your head into digestible copy that you feel comfortable putting out into the world. Then, when you finally decide to push the writing aside, you’re too flustered to continue through your to-do list. 

Hand off the copywriting tasks to the experts and focus on your strengths while we focus on ours. 

2. Identifies Your Target Audience & Their Pain Points

Copywriters do more than write about your brand. We dig into the details with research. This allows us to learn who your target audience is and what they want from your business. 

Good copy offers a solution to your reader’s problems at a personal level. When they see that you can make their lives easier, they notice!

This is why at FocusCopy, we strategically craft copy that speaks to your customers’ needs. To do this, we emotionally connect with your readers.

This requires a special skillset of getting to know your customers and how to relate to them. For instance, did you know the right use of power words and persuasion principles (like repetition) can help you convert readers into paying customers?  

We have a lot of writing tricks up our sleeves. Are they obvious if you don’t know what to look for? Nope. And that’s the point. Our carefully and strategically crafted copy reads easily and organically. 

3. Builds Your Brand’s Credibility

Sometimes, you can have all the right words and a prospective client is still too hesitant to work with you. It makes sense because if they don’t know you, why should they trust you?

This is why building credibility into your website is so important. 

Whether you are a B2B or B2C company, your customers are at risk when investing their money in a new-to-them business. How do they know you’ll deliver what you promise? And how do they have confidence that your product or service is a worthwhile investment?

The FocusCopy team knows how to wager your credibility to put your readers’ minds at ease. Some of our favorite credibility factors include:

  • Brag about the well known entities that trust your business (but not in a tacky way!)
  • Show off your certifications and awards
  • Give the social proof that readers want with testimonials, case studies, and even some in-person networking action
  • Link your mentions in the press, the podcast episode you appeared on, and any instance you were publicly recognized as an authority figure in your industry
  • Offer a guarantee or warranty to hedge any risk that prospects may feel

However, there is a science behind establishing credibility. You want to keep it customer-focused. Because news flash…readers don’t care about you. They care about what you can do for them. 

4. Keeps Your Brand Messaging Consistent

Want to know the easiest way to confuse and turn off prospective customers? It’s easy. Infiltrate your brand messaging with inconsistent copy. 

It’s no coincidence the word focus is in our name. After all, we have loads of processes that ensure the copy we write is clear and focused on the objective. And with our clients, that means writing copy that will convert readers into paying customers. 

One of our favorite processes is our brand voice guide. We’ve developed a questionnaire that allows us to zero in on a client’s tone, emotion, and overall voice. And this also gets deep into the details of each client’s ideal customers. Because, again – it’s not about you. It’s about finding and converting the people that want to work with you. 

5. Helps Your Ideal Customers Find You

Customers have to know you exist before they can even consider working with you. 

Word of mouth speaks highly of your business in social circles. But you wouldn’t be brainstorming marketing ideas or even reading this blog if you were content with your current number of customers. To be successful, you have to break out of that circle and share your products and services with the world.

One of the best ways to do that is through search engine optimization (SEO). However, effective SEO requires continuous research to keep up with Google’s never-ending algorithm. 

You are busy running your business, so dedicating time to learning SEO and keeping up with its constant changes isn’t something you want to add to your to-do list. That’s where FocusCopy comes in!

We strategically place effective keywords into our copy to help our clients’ websites appear higher in the search engine results. Don’t you want your business to be the first to appear when someone searches for your product or service? Of course you do! Because you can’t count on your ideal customers to sift through pages of search results to find you. That’s why we make it easy.

6. Ensures Quality Copy That Will Actually Convert To Sales!

Did you have someone proofread your last social media post, email newsletter, blog, or website copy? 

More importantly, did the proofreader catch any glaring errors? 

Or did they respond with a sweet, “Looks great!”? 

While compliments are nice to receive, you need someone who will catch your writing errors and not be afraid to speak their voice. Otherwise, your ideal customers are going to be the ones who notice. And they’re not likely going to take the time to let you know. 

At FocusCopy, we are constantly evolving our processes and adding to our documentation. Each piece of copy is crafted with care and then sent on to another professional writer to edit with their fresh eyes and perspective. Nothing is sent out without at least two professional copywriters scouring the page. This allows us to produce quality copy every time. And with that consistency, we are able to raise our client’s Google ranking and convert their readers into paying customers. 

Boost Business Growth With FocusCopy On Your Side

Do you know your brand messaging needs help but don’t know where to start? 

We’ve got you covered. 

Whether you enjoy or loathe writing, we can help you craft the perfect message and get it to the people looking for your solutions. FocusCopy offers done with you and done for you services. We even have an awesome course to guide you through writing your own website! 

Ready to give your business the buzz it needs? We’re here to help. Get in touch and let’s talk about how we support your business growth with quality copy.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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Lessons We Learned In Our Third Year In Business

FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)

Entrepreneurship / By / August 15, 2022

3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. 

After talking with dozens of entrepreneurs over the last couple of weeks (including many who celebrated their third business anniversary this year), we concluded something…Year 3 is by far the hardest year. 

Maybe it’s the turning point from chaotic start up to sustainable business…

Maybe it’s the fact that you’re no longer putting out fires and instead building on your foundation (requiring a different skillset)…

Whatever it is…Year 3 pushed me further than I thought it would.

In what’s becoming our annual tradition, here are some of the key lessons we learned this past year. Hopefully, this helps you avoid some of the mistakes we’ve made so you can go further, faster. 

If you haven’t read them before, here are our Year 1 and Year 2 lessons learned blogs.

The Year 3 Mindset

If you’ve talked to me recently, you know that over the last year I’ve struggled with burnout. It started last July when we had our biggest month ever in the business. All of the sudden, 3 months went by without me noticing how my time was spent. I woke up on October 1 and realized that I had not sold anything in 3 months. 

As an entrepreneur, that’s practically a death sentence.

Thankfully, we found the business and the support to make it through 2021 alive. 

2022 was a different story though…I realized that I was falling into the transactional mindset – closing business for the sake of growing revenue. When I realized how wrong that mindset was, I reset and focused on building the right relationships. 

We’re a different company than we were last year. We (or really I) have battle scars and some bruises. But we’re stronger and looking forward to what Year 4 has in store for us, our clients, and our strategic partners.

7 Lessons We Learned In Our Third Year In Business

While FocusCopy was never in a failing position, the term failing forward has never seemed so prevalent. Because if I hadn’t made the necessary pivots and learned hard lessons, I don’t think our business or team would be nearly as strong as it is today. But I also believe in learning from others’ mistakes to avoid repeating in your own life whenever possible. So I hope you take my third year lessons with more than a grain of salt, because there’s enough business for us to all succeed together.

Feel like commiserating or ready to perk up your copy? Reach out to me here and let’s give your brand messaging the extra espresso shot it’s craving.

1. It’s Okay To Pull Back

Entrepreneurship has this toxic hustle culture attached to it. It’s something I’ve known about for years, and frankly…I despise. But there are times when I fall into the trap and overcommit myself to networking, sales, clients, marketing, projects, and life in general. As we’ve seen over the last year, it resulted in burnout. 

Even if you set goals for yourself and your business, I’ve learned that it is okay and actually encouraged to pull back for the sake of your mental health and the health of your team. 

In the throws of burnout, I still kept up with the same pace (albeit with a little less energy and gumption). I wonder if I pulled back earlier that I would have nipped the burnout in the bud before it became a year long battle. 

2. A Fish Rots From The Head Down

One of my favorite mentors and people, the late Jim Wilkinson, used to say, “a fish rots from the head down.” While there are many other variations of this, including the tone starts at the top, this version gets to the point quicker. If you – the entrepreneur or business owner – do not take care of yourself, you will rot your life and your business. Guaranteed. 

Especially in the past couple of months, I kept asking myself…”Am I rotting or thriving right now?” 

If my answer was the former, I spent more time with affirmations, counseling, support, and prayer. In order for me to lead my team well, they needed me to be in the best shape of my life. 

It’s a heavy weight being an entrepreneur. With 2 full time employees (plus my and my co-founder’s family), I am responsible for putting food on their tables and keeping a roof over their head. To be truthful, it’s my greatest fear to let my team down. That’s one of the many reasons why I like my mentor’s Jimism the best – it paints the picture clearly and with disgusting imagery that’s hard to ignore.

3. Focus On Positive Self-Talk (& Build In Accountability Partners)

One of the ways I found myself “rotting” was with my self-talk. I was and am my own worst enemy. It would shock you the evil things I would say to myself. Thankfully, only a few trusted people (including my sweet husband) heard my negative self-talk and brought it to my attention. I hadn’t realized the toxicity I had let build in my head. 

But thanks to a few people (including my husband, my counselor, and my best friends), we redirected any negative self-talk into something positive. It could be as simple as reframing the sentence into something life-giving. 

But when I started actively speaking positively, the change was almost instantaneous. I didn’t battle the deep depression or anxiety like I had before. I was able to be more productive and supportive. I was a better person, wife, entrepreneur, and strategic partner. 

If you are struggling with negative self-talk, ask the people close to you to bring it to your attention when they hear something negative. Then redirect the sentence immediately in a positive manner. Use these as an example…

“I suck as a business owner…” → “I’ve managed to never skip payroll ever and I’m working on creating something long-lasting.”

“I failed at x, y, z…” → “Now is not the right time for me to invest in x, y, and z; however, I am going to invest in a, b, and c. When the time comes, I’ll go back.”

“This person probably thinks I am the worst…” → “I know my worth and what I’m working on. I don’t need someone’s opinion to define who I am.”

Let me know what you think about this strategy or if you have any helpful strategies you’d be willing to share.

4. Not All Money Is Worth It

Like I said before, not all money is worth it. Business is not worth stealing your energy, joy, or sanity. Unfortunately, those shiny pennies are attractive. But for the sake of myself and my team, we made the decision that we need to be more attentive to the clients that we take on as well as the clients we don’t take on. 

This whole mentality also supports my belief that there is no competition. There will always be enough business to go around. 

For example, I’m working with several marketers in Houston as we collaborate and support each other. There is another content writer in the group, Lauren McDowell of Foreword. While that may seem like a clear conflict, we learned very quickly that we have the potential to be business besties. You see, she loves to work with institutions, franchises, and marketing teams; she also loathes working with entrepreneurs. Us on the other hand…We will work with entrepreneurs all day everyday. That’s what fuels us to be better writers and strategic partners to our clients. 

5. Document Everything (Including Your Job)

I’m a little morbid. Maybe it’s because I’ve experienced life and joking about the hard stuff is what makes it easier to move forward. But ever since I experienced what happens to a company when the founder of the business died and didn’t have any documentation, I’m adamant that everything needs to be documented – even my own position as CEO. If something were to happen to me – get hit by a bus or win the $1.2B lottery (because we’re thinking positively) – I want to ensure the continuity of FocusCopy, my team, my clients, and the impact we’re making on women-owned businesses.

How do we do this?

  • If you’re doing a repetitive task at the moment, write out each step then and there. Have someone else test it so they can actually replicate it afterwards.
  • Record all team meetings and have someone on your team take notes while you’re educating. Continuing education is a big part of our culture at FocusCopy. At least twice a month, we host trainings on specific topics. Every single time, there is documentation that comes out of it – making it really easy to scale our processes.
  • Have someone follow you and take the notes for you. 
  • Ask…What else would a stranger need to know in order to run this business? Don’t assume anything. Even if it’s how you prefer to write your follow-up emails, schedule social media tasks, etc., document it.

6. Automate & Systemize Everything

For the first two years in business, we used the Hubspot Free CRM and Mailchimp. And while those softwares – the CRM and email service provider – were great and helped us build out our contact lists, my main focus over the last year was to simplify. Naturally, I overcomplicate everything. It’s how my brain is wired. If you give me a problem, I can think of 1,000 different ways to solve that problem. 

But burnout taught me that I needed to focus on simplification. 

P.S. It’s definitely a God thing that the word “focus” is in our company name. It’s constantly reminding me to focus on the things that move us forward and forget about the things that don’t bring value. 

Anyways, we ended up investing in Keap Pro to take our existing list, build email automations for every single process in our business, and get ready for us to build the education side of our business (by the way, that was one thing we had to pull back from in Year 3 – even though it killed me to do it). 

What are the results? We’ve built our database from about 300 active emails to almost 1,200 in about 8 months. We’ve also built automations for the following things:

  • Networking and following up with networking contacts
  • Long-term nurture campaigns
  • Contact information updates (tags, custom fields, etc.) to keep our data clean
  • Marketing and conversion funnels
  • Testimonials
  • Sales tasks
  • Sales pipeline management

And that’s just the start of it…

Again, ask yourself if something is repetitive, how can you automate or systematize it?

7. Build Your Email List

If you are relying solely on your social media for engaging your audience, you’re leaving BIG money on the table. Building your email list is more than increasing the number of contacts in your list. It’s also about increasing the value of the contacts in your list. 

Sustainable List Building

If you’re in a list-building sprint, here are some strategies that have helped us add 900 names in just 8 months. Keep in mind, these are contacts we want, not just emails for the sake of higher numbers.

Create lead magnets. If you want to check out some of the resources we’ve created, click here. Think of lead magnets like free resources that will leave your readers wanting more. Providing value free of charge helps build credibility and gives potential clients a glimpse into what it will be like working with you.

Create a subscribe list to send your email newsletters to (see below). P.S. If you want to subscribe to our list, click here. And remember that not all email newsletters are the same. When you add bits of useful information readers can implement into their own brand messaging, it’s amazing to see the click-through analytics afterward.

Link your calendar to your email list. Every single strategic partner I have a networking meeting with gets put into the email list. They then can opt-in to our email list. But I also send them into automations for specific events – following up for networking meetings, etc.

Strategic List Nurturing

If you’re in a list-nurturing sprint, here’s what we’ve done…

Launch a 52-week long term nurture campaign. Before you say that I’m crazy, listen. In sales, there’s going to be points where someone isn’t ready to buy. But that doesn’t mean that you don’t need to stay top of mind. I have several people that disengaged with our sales process in December 2021. While I would probably attest that because of my very transactional mindset at that time, they weren’t at the place where they were ready to invest in copywriting. And that’s okay. But I really wanted to work with them…Eventually. 

So with my team, we created 52 emails (we batched each quarter’s emails ahead of time so it wasn’t too overwhelming). After I created the campaign, I identified ~160 people that went cold or we’ve had a conversation before without any sales prospect. I didn’t see any results the first couple of weeks. Then someone I had last connected with in February 2020 (2 years prior) responded and wanted to create a massive marketing plan. A couple of weeks later, two people that had disengaged in December reengaged. 

These emails were high-value, educational emails. Often, I wouldn’t even include a sales call to action in them. Because if my recipients weren’t ready to work with us, I didn’t want to work with them.

Send regular newsletters. Whether you send weekly, bimonthly, or monthly newsletters, that regular engagement is a powerful tool to stay top of mind. In addition to the long term nurture campaigns, I would often receive follow-up emails from prospects, inactive clients, and strategic partners. 

Year 4, Here We Come!

From acknowledging my vulnerabilities to dialing in on my strategies, I know that I’ve put in the work for a successful fourth year of FocusCopy. We’re going to continue to do the leg work to be the go-to copywriting firm for the clients we want to work with. Because, like I mentioned above, working with the wrong clients or those that aren’t ready isn’t helpful to anyone.

Today, however, my team and I are going to clink glasses and celebrate how far we’ve come. Because in the midst of the chaos of being an entrepreneurial business owner, what’s the point if we’re not celebrating our milestones?

So here’s to your company and mine.

Together we can do great things, hold each other accountable, lift each other up, and be strategic partners who thrive knowing there’s always a shoulder to lean on.

Cheers to Year 4!

Want to talk copy shop? Get in touch with me here.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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How We Use ClickUp to Manage Our Content Production Calendar

How We Use ClickUp To Manage Our Content Production Calendar

Systems / By / August 15, 2022

If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features to keep our calendars in line and on the move.

We quickly realized that talking about how we manage our workload can help a ton of other small businesses out there manage theirs. Using a management system like ClickUp can operate seamlessly within your budget – or without paying a single dime.

When every hour is accounted for in your day, you should have the tools to navigate your time to the best of your ability. Time management isn’t always an easy skill to master. From professional copywriters to other small business owners out there, here’s how we use ClickUp to manage our content production calendar.

Looking for additional strategies to improve productivity? Download our free guide, Easy-to-Implement Scalable SOP Framework.

What Is ClickUp? 

ClickUp is an all-in-one online project management tool that tracks your workload, follows the chain of work, and acts as a filing system. Furthermore, it has a ton of features that assist your daily responsibilities, like meeting notes, collaboration add-ons, organization tabs and folders, and so much more.

I know! It sounds like a lot, but we’ll break it down to show you how it’s helped us stay organized and efficient. 

What Is A Content Production Calendar?

Your business’s content production calendar should be a broad view of the ongoing and upcoming projects you have. You can also have a different calendar for different avenues of your business. For example, you may have one for client projects and another for marketing efforts.

It helps to divide your projects into labels like:

  • Active or open
  • Call made
  • Closing out
  • Closed
  • Onboarding
  • Complete
  • Due date

This way, everything you need to keep an eye on is on the calendar, and you know where it stands in the line of production. 

You can think of your content production calendar in ClickUp like a desktop calendar you might have in front of you. Instead of tearing off a new page at the beginning of the month, everything you need is digital. Another big benefit of using ClickUp’s online calendar is that you can view it as a list or in a digital planner, which is a huge plus for those who are more visual thinkers.

How We Manage Our Content Production Calendar With ClickUp

As you may guess, your content production calendar is your lifeline as it allows you to keep up with everything that’s going on around you. We use ClickUp’s content production calendar by using the Spaces section to divide our workload into work we do for clients and then for our own scalable growth.

Managing Client Work

Assigned work breaks down into individual labels for each one of our clients. Then it’s divided into various phases, depending on where we are on our timeline. From each phase, tasks are arranged based on due dates and named according to the correct project. All of this allows us to maintain a digital filing cabinet with everything we need, including meeting notes, calls, and anything else to help us as we write.

Tracking Brand Growth

Client work is its own category, which means the work we do to support our business is also its own section. Our marketing efforts divide up into particular sections like Email Marketing and Social Media. Each subsection is a virtual file that opens up to ongoing, upcoming, or completed tasks. Again, you can set due dates for each item so they appear on your visual calendar.  

Brain Dump Topic Ideas In One Place

Choose where you want to keep track of your ideas, notes, and meetings with anyone. So, instead of using 100,000 randomly placed post-it notes, you have everything stored where you will easily find it. Instead of a visual calendar, think of this feature as a digital notebook organized for you through ClickUp.

We keep a document in the same place as our topic reviews for each client to throw in new ideas and “dump” them into one place. These files are internal, so you won’t have anyone outside your organization see them…or your super scribbled notes. Feel free to throw in half-baked thoughts, tidbits of information, and random topic ideas whenever you need to. Using an online system prevents the information from being lost, while enhanced security keeps your notes between only you and whomever else you decide to share them with. 

When it’s time to review new or refreshed ideas, you can refer to your topic document and select from everything you’ve added over time. It will all still be as you left it, so you’re actively preparing for meetings beforehand and not scrambling to develop new ones on the spot.

Use Your Content Production Calendar To Balance Content Pillars & CTAs

You can also divide your tasks based on which type of content they cover, known as content pillars. Because scaling your business isn’t just about creating new content, it’s crucial for you to make varied, quality content.

As an example, if all you’re focusing on is producing 10 new blogs a month for a year, you’re limiting your potential. Other avenues of your marketing efforts are being ignored by not diversifying your content. Think of a few broad topics to create pillar pages on and use those to splinter into other channels like social media posts, blogs, lead magnets, and other material.

You want to focus on generating content that hits the following keys consistently:

  • Promote
  • Education or inform
  • Engage
  • Motivate or inspire

The idea of each piece? To get your audience to take action…any action! Whether you want them to buy, download, shop, or book an appointment, here is where you weave that action in.

We’re just going to leave this free download about Easy-to-Implement Scalable SOP Framework right here.

How Implementing Content Pillars Works

Own a bakery? You may have an entire web page generally covering wedding cakes. Then, you can splinter that content into so much more, answering questions like…How much does a wedding cake cost per serving? Or Why are wedding cakes so expensive? 

As the industry expert, you can answer these questions any way you like and prompt readers to take action like:

  • Book a wedding cake consultation
  • Download a free wedding cake flavor profile booklet
  • Reach out to our wedding bakery team for a custom order

The options are limitless, and it all starts with one solid idea.

Schedule Your Team Based On Availability

Finally, a visual content production calendar with clear-cut due dates and tracking for your employees. Through ClickUp, we use this feature to keep an eye on our schedules and view the workload of others. As a business owner, you can view the same information and adjust workloads accordingly.

Have an employee on vacation? What about extra time left on the schedule? 

Quickly shift assignments from one person to another, so nothing slips through the cracks. You can also make adjustments within each task to alter due dates and responsibilities and add notes just in case. Use helpful automation tools and content production calendar management software to keep projects going without missing deadlines. 

Keep Your Content Production Calendar On Track With FocusCopy

On top of using software like ClickUp, we also have other processes in place to streamline our writing process. Our goal is to deliver quality content to your inbox on time or before you expect it! Having so many organizational processes in place allows us to offer full-service copywriting to small businesses across the U.S. whenever you need it. So, wipe the sweat off your brow and leave your writing responsibilities to our team of professional writers. 

Before you go, explore more Easy-to-Implement Scalable SOP Framework tips and tricks right here!

Implement Our Scalable Marketing SOP Framework & Scale Your Marketing Processes With Ease

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ways copywriting helps businesses

7 Ways Copywriting Helps Businesses Reach Their Goals Swiftly & Profitably

Entrepreneurship / By / February 28, 2023

Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task. 

One of the most common things we hear from our clients is, “I hate writing.” We get it! Even though we’re passionate about what we do, it isn’t always our favorite cup of tea java every day either – haha!

However, deciding you don’t need a professional copywriter is a huge mistake. 86% of professionals agree their audience judges their brand negatively if they see errors in their copy. In fact, 72% of people will judge a business based on their business cards alone. Think about it – are your business cards giving too much or too little information? What about typos or incomplete addresses and phone numbers?

Even if you’re a great writer, having a copywriter on hand saves you from having to do it all yourself.

Ready to improve your business’s profitability with copy that converts? Get started with FocusCopy.

Why Businesses Need Strong Copywriting In Marketing & Sales

As we learned with COVID and eventually the virtual overload, you cannot be all places at all times. Copywriting helps you get your pitches down in writing so you can help your customers move along their customer journey without ever having to get in your car or hop on a Zoom meeting. 

One of the most common problems businesses face is customers calling to ask for information that your website should quickly answer. Look at your website and social media if you experience repeat calls asking the same questions. Is the information clear across all platforms?

If not, a copywriter can rework the information and streamline its readability to keep your potential readers motivated to take the next step in the buying process. A copywriter can also help you create other cohesive and engaging assets like flyers, posters, emails, newsletters, etc.

Do you need one or all of the above assets? We can help!

How Copywriting Helps Businesses Grow & Scale

Here are 7 ways copywriting helps businesses and adds value to your marketing assets.

1. It Builds Customer Relationships

Most people buy from businesses they feel they know and trust. But building a real, trusting, and beneficial relationship between the customer and your business takes work.  

If you have trouble connecting with your audience, hiring a professional copywriter allows you to focus on your goals using long-term techniques. 

A copywriter can help bring you and your customers together by giving them the information they need without placing too much pressure on them to make a decision right away. Using a carefully planned campaign is how copywriting helps businesses attract new customers and keep them coming back for more until they’re ready to make a purchase. 

2. It Extends Your Brand Recognition & Reach

As more people connect with your words, they will likely remember who you are and suggest your company to other people. Think about it this way, I’ll bet you know each of these companies by just their tagline or motto alone…

Ever heard…Just do it? 

What about…What’s in your wallet? 

And no one will soon forget what “the breakfast of champions” means.

Great copy shouldn’t be underestimated. Even without billions of dollars, local businesses continue to make a name for themselves through great copy. And it’s because they put extra effort into their writing and understand its long-term benefits.

3. It Pushes Your Target Audience Through The Customer Journey

Part of any ideal marketing copywriting style includes the ability to appeal to a particular audience to get them to buy. Because writers tend to work with various clients, it’s also important for your writer to be able to use their writing to connect with your customers genuinely. A few tactics copywriters use to relate to your customers and encourage them to make a purchase include:

  • Addressing pain points
  • Providing solutions with persuasive communication
  • Making the experience personal
  • Understanding each step in the customer journey

Each of these sounds simple and logical enough. But getting these ideas into words is much more difficult than you think. However, having the skills to do this is crucial to getting your message across so that readers will take the next step.

4. It Increases Traffic To Your Website (Without Needing PPC)

Small businesses struggle to compete with larger businesses because those companies often pay to increase the success of their online marketing. You may recognize this strategy in the ads you see on Instagram or promoted products that appear while you browse the web. Both are referred to as pay per click advertising (PPC). But you don’t need to have a budget for paid advertising to be successful.

Quality copywriting on your social media, optimized in blogs, and on other assets attract people to your website without trying too hard. Again, the idea is to have your copy work for you. If your potential audience is confused about what you do and how you do it, your writing works against you.

5. It Gets You Out Of Meetings So You Can Work On Your Business

A professional copywriter will have their own process in place to ensure the work is done on time and reviewed carefully before reaching your inbox. This means you spend less time worrying about the logistics of your marketing efforts and more time focusing on your more pertinent responsibilities. It’s all part of the delegating process of your business model, which allows you to balance your must-do and want-to-do lists.

6. It Converts Prospects Into Paying Clients 

A solid copywriting foundation starts with the ability to be creative and self-starting. The perfect words don’t always appear immediately. It takes motivation and the ability to generate copy out of nothing to create something tangible. This isn’t easy for most people, which is why having a professional copywriter takes the responsibility of balancing these skills off your plate.

7. It Doesn’t Rely On Human Capital To Grow

Your website works for you whether you’re in the office or not. Read that again.

A professional copywriter helps entrepreneurs like you save time from having to answer the same questions and stay on the clock 24 hours a day to generate more sales. Having evergreen digital assets like a website with comprehensive writing lets someone take action immediately.

Benefit From The Many Ways Quality Copywriting Helps Businesses & Create A Bold Brand Following

We understand that your business is your pride and joy. We’re here to help grow your business by reaching a larger audience and converting them into loyal customers through strategic copywriting.

Let’s be real. You have a deadline in mind for your next project. Let’s talk about making it happen!

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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what to look for when hiring content writers

What To Look For When Hiring Content Writers

Copywriting / By / February 19, 2024

How do you know what to look for when hiring content writers? 

You’re a small business owner, which means you must justify every cent of your budget. 

As a writer, it’s my job to delve into my creative superpowers. However, as a business owner, I also understand why it’s hard to know what to look for when hiring creative professionals. 

Writers tend to have resumes longer than a page and freelance work sprinkled into their experience. Because writers are part of the creative process, it’s also tough to put an exact number on a project’s progress (psst…I have a tip for this, too). But there’s more to finding a quality content writer than a lengthy resume. 

If you’re looking for a content writing professional, I suggest using these 7 qualities of a content writer before you make the big hire.

Don’t want to spend too much time and money sifting through what to look for when hiring content writers? FocusCopy is the jolt you need to get your copy going.

What Is A Content Writer? 

Content writers use a combination of creativity and optimization to ensure their writing hits the right goals and ranks higher on search engines. The first part is key to making your copy flow, while the second is crucial for your online presence. 

A content writer will work with you on your website to improve your search engine optimization (SEO), allowing more people to see your content. A quality content writer will usually work on creating consistent content rather than focusing on a one-and-done project.

Why Does Your Business Need To Hire A Content Writer? 

Copywriter, content writer, editor, and simply writer are all used interchangeably. But they don’t truly mean the same thing. A copywriter can tell a story or sell a product or service by engaging their audience and converting them with persuasive writing. A content writer focuses more on educational information and other technical aspects to get your content in front of your target audience faster.

Need a team of writers to take on your copywriting and content writing? FocusCopy is here to help.

7 Traits To Look For When Hiring A Content Writer 

There are many content writers out there, but here’s how you find the right one.

1. A Willingness To Learn

One of my favorite quotes by Albert Einstein is,

“The more I learn, the more I realize how much I don’t know.”

Albert Einstein

Even after years of formal education and work experience, there’s always an opportunity to learn something new. Your content writer should be open and excited to learn about your business, operations, and anything else you can teach them as a professional in your field. Ongoing education creates room for better writing and a stronger connection between yourself and your content writer. A content writer who strives to quickly pick up your company’s purpose and turn those thoughts into words will be your winner.

2. Pride Is In Their Work, Not Their Voice

A good question to ask during your interview is, “How would you describe your personal writing style?”

Then ask, “How would you describe your writing style when it comes to your clients?”

It’s important to ask both because every writer has their own style, but their professional success depends on the work they produce – not typically their own voice. 

It helps to ask for a portfolio or samples of their writing before you decide who to hire. Their sample work will give you a good idea of what level of quality you can expect and insight into how they write across several industries. How you measure the quality of their work leads us to our next tip.

3. Substantial Documentation For Quality & SEO

Your content writer should track SEO content over time to ensure that it’s producing tangible results. A method to track quality content writing is done by measuring key performance indicators (KPIs). This can look like your:

  • Audience reach
  • Sales made
  • Amount of increased referrals
  • Number of calls to action made
  • Increased visits to your location or website

Don’t worry about using another business’s KPIs to determine your success. Find one appropriate for your company and use it to measure your success moving forward. 

As you see an increase or decline in results, have open conversations often with your content writer. Open communication while working together lets them adjust their methods when needed to reach your collective goals. 

4. Knowledge Of What Your Target Audience Needs & Wants

You wouldn’t consult with a dermatologist for heart surgery. You might talk to a general surgeon, but it’s ideal to speak to someone who specializes in what YOU need. 

Apply similar logic to find a content writer. If your audience expects a professional tone and industry-heavy jargon, find someone who understands this or has worked in your industry before. 

You can also find a content writer who can adapt their writing to the proper audience. Their writing should have the ability to connect with the reader and relate to them in a way that feels natural. Writers with various work backgrounds, agency work, public relations, and other marketing creation will most likely have the experience necessary to give you what you need. 

SEO is still important, but plugging in content that ranks higher on Google can feel robotic. A good writer will weave in optimized content while making the copy easy to digest.

5. Ability To Take Constructive Feedback Without Wilting

Have you ever heard that creatives can be sensitive?

While we all have our moments, we’re professionals like anyone else. Being able to take criticism and apply it with care is definitely one of the qualities of a content writer. This is important because then, you can talk to them freely and as an expert in your field about:

  • Making necessary changes
  • Rewording
  • Refreshing headlines and subheadings
  • Tweaking their style
  • Any glaring issues

Their process for feedback should be swift and responsive, so you can get back on track without missing a beat. If you need edits and revisions quickly, set this expectation beforehand so it’s clear moving forward.

6. Flawless Processes In Place

When searching for what to look for when hiring content writers, find one that is process-driven and organized. If you’re curious about this process, ask!

Processes will include things like:

  • Research and discovery
  • Outlining content
  • Writing
  • Editing
  • Proofreading
  • Revisions

How they take on projects will give you a better idea of how they prefer to collaborate, communicate, and adhere to deadlines. This is a fantastic way to find out if they’re the right fit for the writing you need. 

7. Quality Proofreading

Yes, proofreading is mentioned above, but I’m repeating it because it’s THAT important.

The last thing you want is to hire a content writer who doesn’t check their work! No matter how many keywords appear or how relevant the content is, it doesn’t mean a thing if it has a ton of errors. Trust me. Your customers will notice if the writing itself looks sloppy. Your ideal content writer will check and double-check to ensure everything looks good before hitting ‘SEND’. 

Turn To FocusCopy For All Your Content Writing Needs

As a business owner, time isn’t usually on your side. Your decisions need to be intelligent and quick (but not too quick). 

If you’re looking for content writers with loads of experience, FocusCopy is the team assembled for you – ready when you are. Skip out on printing resumes and scheduling interviews, and fast forward to the part where your writing is taken care of for you. Why search for what to look for when hiring content writers when a team with all the qualities you need already exists?

Save yourself the search and schedule a call with the FocusCopy team today.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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how to overcome writer's block

How To Overcome Writer’s Block & Get Back On The Right Track

Copywriting / By / August 8, 2022

Who else has a hard time overcoming writer’s block? I know I do!

We’ve all had those days. You know the ones…You have a ton of writing on your to-do list. However, after your third (or sixth) cup of coffee, you still can’t seem to focus on the task at hand. That blinking cursor on an empty page begins to mock you. Then, each blink begins to sound like the ticking of a clock inside your head as the day continues on without making progress.

Writers love to joke that their favorite thing about deadlines is the whooshing sound it makes as it passes by. But the downside of letting writer’s block get the best of you is those deadlines push back other important projects and encourage you to procrastinate. Even if your deadlines are flexible, you should treat them as though they aren’t. But it’s completely understandable that writer’s block can have an impact on your ability to perform.

Instead of sitting around waiting for inspiration to strike or switching to social media, try these 8 tips to get you back on track in 10 minutes or less. OR skip the how to overcome writer’s block tips and get right to an effective solution with the FocusCopy team.

What Is Writer’s Block?

Many of us associate writer’s block with our school days. You’re at your desk and everyone is scribbling away…except you. You understand the assignment. You just don’t know where to start! Your brain might feel foggy or like a pile of mush because while you’re capable of writing, the words just won’t come out.

Writer’s block is real. And even though your braces are gone and your handwriting has improved, writer’s block still affects people well into adulthood. Only now, writer’s block eats into your productivity and profitability. But there are a few ways to turn writer’s block around.

Need a faster, more effective solution? FocusCopy has your back.

Why Do We Get Writer’s Block? 

There are several reasons writer’s block happens. A few of these reasons are mental, which means it’s important to do everything you can to get your mind in a clear and comfortable space.

The most common reasons people experience writer’s block are:

  • Timing
  • Lack of energy
  • Fear
  • Perfectionism
  • Unclear direction

The thing about these symptoms of writer’s block is they’re usually all connected. But don’t worry because as soon as you start a routine to improve your productivity and get the hang of getting over writer’s block, it’ll become habitual.

A Guide On How To Overcome Writer’s Block

Here are 8 things you can do to get past writer’s block.

1. Start With A Big Idea

What’s your purpose for writing and what’s the purpose of the piece? If you’re writing your own biography for your website, what’s the big idea behind it? It may be to:

  • Inform readers about your credentials
  • Discuss how many companies you’ve helped
  • Tell a story about how your sales have improved over time

Whatever you’re trying to do through your writing, know what it is and jot it down!

2. Know Your Goal

Once you have the big idea down, your main goal should be clear. If you have questions, ask. Yep! Even if you’re the boss. It’s okay to ask people you admire what they think, if they can edit, or if they have any other ideas. This way, you avoid writing with no real direction.

Scribbling can help if you’re brainstorming and trying to get the juices flowing. But if you’ve been at it for too long, writing with an unclear goal leads to multiple revisions, edits, and everyone’s favorite – total rewrites! You want to avoid wasting time and money by redoing work that should be on the right track the first time around. Ask questions and be sure you’re on the same page about goals and expectations. 

3. Outline Your Copy

Before outlining your copy, you should know and stick to a deadline. Account for the time it takes to brainstorm, outline, and edit your work. From there, choose an ideal day and time to start writing, and get an outline going.

Psst…Your big idea and goal above can be part of your outlining process!

After many years of professional writing, placing my main points into bullets to start is a huge help. You can think of them as headlines for your writing, guiding you along the way. If you have any specific notes, links, or other thoughts to include, now is the time to throw those ideas in before you forget! 

This next tip is more for longer articles and blogs. So, if it helps, go ahead and write a quick introduction and conclusion including your objective and end goal, even if they aren’t perfectly written the first time around. This will make it easier as you write to remember what you should be writing about. Also, it ensures that the entire piece has a good flow from start to finish.

Need help getting started? Add a cup of FocusCopy to your writing.

4. Use The Pomodoro Technique

Have you ever heard of the Pomodoro technique? 

how to overcome writer's block

It’s a way to manage the time you have so you can get the most quality work done. It breaks up your time into 25-minute intervals and 5-minute breaks. These sections are called pomodoros. As soon as you’ve worked for about 4 or 5 of these intervals, you can take a longer break of about 15 to 20 minutes.

I love using Flow for Mac because instead of thinking about how much time I don’t have, it forces me to work within the time I do have. It’s a much less stressful way of looking at my day ahead. And it’s not just for writers! You can use it for practically whatever you need to get the job done. It’s also a pretty amazing tool to use if you burn out quickly performing one task at a time…cough any parents with kids who hate studying? Give Flow a try.

5. Move Your Body Away From The Computer

This tip on how to overcome writer’s block may sound counterintuitive. But looking at a blank page and worrying about what you’re going to write can cause more stress than necessary. It’s okay to do something else to get your mind working for 5 to 10 minutes. 

You can:

  • Go for a short walk outside
  • Stretch in the comfort of your home
  • Breathe long and slow for a few minutes
  • Declutter and clean your desk off with a sanitized wipe (a personal favorite)

Moving away from the computer has a ton of benefits, which leads us to our next tip. 

6. Put Pen To Paper (Instead Of Using The Keyboard)

I know, I know, you love your laptop and you’d rather die than let it out of your sight. Trust me! I get it. 

But there is something to be said for taking a reliable, smooth pen to a crisp clean piece of paper. In fact, it’s proven that writing strengthens your brain activity more than typing on a computer. You’re even more likely to remember key pieces of information later on. This tip is great for those who have memory or learning differences like dyslexia or attention deficit disorder (ADD).

Want to make this hack a little more fun? 

Grab some fun notebooks (no one will judge you for choosing a Batman cover) and stock up on your favorite pens – these thin gel pens from Sharpie will be the most stolen borrowed pens in your collection. 

7. Clean Up Your Desktop

You know who you are here…If you have notes or files you don’t need from one or more years ago, I’m talking to you! 

Actually cleaning your work area is one thing. But getting rid of the extra icons, pictures, and apps on your computer can also help. There’s nothing physical that you’re removing, but clearing up your desktop can feel just as rewarding. Before insisting you need everything, take a quick look and see if there are 3 items you can get rid of completely.

8. Put On White Noise Or Instrumental Music

Many people have trouble concentrating when there are other noises around. This can be the coworker humming to your left, the tapping of your own keyboard, or someone having a loud phone call an office or two away. Complete silence alone can make you feel like you’re going crazy. You’re not wrong to feel this way. If you are bothered by other noises or silence, you can use white noise or music to drown out the distraction.

You can buy noise canceling headphones, tune into your favorite playlist, or tell home devices like Alexa that you want it to play white noise for you. If you prefer a natural source for white noise, turn on a fan or the AC, use a small space heater for a low hum, or rely on an air purifier to run while you think. 

How To Overcome Writer’s Block While Saving Time & Money

You can practice most of these tips in 10 minutes or less. However, if time isn’t on your side and you need quality writing solutions fast, FocusCopy is the extra boost you need. We use a refined process to overcome writer’s block and get your copy on target and on time. Contact us to find an affordable writing solution for your business, and never worry about writer’s block again.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
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difference between copyright and copywriting

What’s The Difference Between Copyright & Copywriting?

Copywriting / By / April 27, 2023

In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law…

But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case, writing high-converting copy for female entrepreneurs who don’t have the time to write, or in some cases, just hate writing. 

And the latter is a legal term about authorship and intellectual property. 

Do the two ever become intertwined in real life, aside from sounding exactly the same? Sure. But that’s beside the point…for now. 

Need to zero in on your brand messaging to reach your ideal clients and grow your business? Get in touch with FocusCopy today!

What Is Copyright?

Whether you’re a movie buff, avid reader, fine art aficionado, or are always listening to music, you may have seen your favorite artist in the news at some point over copyright litigation. 

That’s because copyright is a type of protection for original works of intellectual property. This can include lyrics, phrases, music samplings, paintings, software, architecture, and so much more.

This may have millennials reminiscing about Vanilla Ice differentiating the Ice, Ice, Baby bass line from David Bowie and Queen’s Under Pressure. Even Houston’s hometown star Lizzo has been in the news over writing credits for her breakout song Truth Hurts. 

Is Copyright The Same As Patents & Trademarks?

Nope! While all three offer protections, they are not the same. In fact, an inventor or scientist may file for a patent to protect their inventions or discoveries. While a trademark protects words, symbols, or designs that identify and distinguish their goods and services. For instance, you wouldn’t want a competing business within the same industry to use your business name and logo, right? But if it’s an entirely irrelevant business, then it might not matter so much.

At What Point Is Intellectual Property Protected?

According to copyright.gov, “Your work is under copyright protection the moment it is created and fixed in a tangible form that is perceptible either directly or with the aid of a machine or device.”

However, if you want to bring a copyright issue to court, then you must register your work. Whether that be a piece of fine art, your latest freestyle, or even your innovative building design – it’s never a bad idea to talk to a copyright lawyer. 

What Is Copywriting? 

Ahhh…I’m glad you asked!

In its most basic definition, copywriting is the act of writing materials to encourage a reader to take action. This can include: 

  • Attending an event
  • Making a purchase
  • Signing up for a service
  • Donating to a worthy cause
  • Liking and sharing a social media post

I’m pretty sure every generation can find examples of copywriting they’ve read that led them to take action. 

Most of what you read online these days is copywriting. I’m talking webpages, email newsletters, blogs, and those landing pages that pop up encouraging you to share your email address in exchange for something you want. Out there in the world, some copywriter (with a dog or cat at their feet) wrote those words in a strategic fashion to encourage you, the reader, to make a move. 

You may be thinking, Why would I hire someone to write? I know how to write!

We don’t doubt that! 

But ask yourself,

Do you really have the time? 

And if so, where’s all the writing you’ve been producing? 

Is it reaching your target audience effectively? 

Are you seeing results in your business? 

Or is it falling flat?

As professional copywriters, we do a ton of research and have even more processes. We strive to raise your Google ranking to be at the top of the page when someone searches for the products or services you offer. And to do that, we have to keep up with Google’s constantly changing algorithm, get into your voice so that not even your spouse or neighbor would know the difference, write effectively, and so much more. 

At the writing of this blog, we’ve just signed our 90th brand as we gear up to celebrate FocusCopy’s 3rd anniversary. Let’s grab coffee and see how we can help your business.

The Big Difference Between Copyright & Copywriting 

One is a legal term and the other is a marketing and sales resource. However, I’d have to say the biggest difference is that copywriting produces words that you may want protected through copyright law.

As mentioned above, copywriting can be copyrighted. But unless an attorney, The U.S. Copyright Office, or someone else who can benefit from us writing about copyright can benefit, it’s unlikely you’ll see us copywrite about copyright. Except, obviously, right now. 

If you want to ensure your tangible form of expression is protected, then you should speak to a copyright, intellectual property, or business attorney. Trust us, through our research – we’ve come across a ton of examples of copyright infringement.

Whereas if you need a copywriter to help you write your copy, then look no further! Through our processes, we hone in on each client’s individual voice. We learn the tones, phrases they like, phrases they hate, their goals, their vision, their mission, and so much more. The results are happy clients who are able to publish meaningful copy that truly helps their businesses reach a larger target audience. 

Want Meaningful Copy To Caffeinate Your Brand Messaging?

FocusCopy takes the writing tasks off your plate so you can focus on growing your business. Whether you just can’t find the time, hate writing, don’t feel confident in your writing, or something else – we can help. 

In just under 3 years, we’ve helped 90 business owners (and counting) publish clear and focused copy to elevate their messaging and grow their businesses. Our ever evolving processes give us the tools to document your brand voice and write so that not even your mom will raise an eyebrow. Whether you need a helping hand or want the writing completely off your to-do list, we’re here to be your strategic partner. Schedule a discovery call today and learn what we can do for your business!

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Credibility Factors To Include On Your Website

5 Credibility Factors To Include On Your Website To Win Your Next Client

Marketing / By / July 21, 2022

Just about anyone can be anything these days.

With online courses and straight ambition to get it done, you don’t need a college degree to be whatever you want to be (except for some more professional roles). 

While that is freeing and amazing in our opinion, it also means that there’s a lot of people who say they can do it BUT they aren’t necessarily the best to do it. 

That’s why it’s more critical for you to establish your credibility online than ever before. We call those the credibility factors.

What Is A Credibility Factor?

Credibility is “a measure of how believable and trustworthy your marketing is perceived to be” (Unbounce). When you present credibility to your audience, you are helping them hedge their risk in engaging with you. And there are several ways you can accomplish that on your website – the credibility factors – which we’ll cover in this blog. 

Schedule a discovery call today to learn how FocusCopy can integrate credibility factors into your business.

Why Include Credibility Factors On Your Website

With Nigerian princes and long lost cousins, it’s reasonable to understand why so many people are skeptical. As a business owner, you need to be able to effectively communicate to a stranger what you do and why you are the person or company to hire. And you do that through either certifications or social proof – two of the most popular credibility factors. 

Here are a couple reasons why you need to include these factors on your website:

  • You are a safe entity to do business with
  • You are equipped to do the work with efficiency and quality
  • Other people have trusted you
  • You are reliable 
  • You are recognized publicly

Where Should You Put Credibility Factors On Your Website

Depending on your style of website, there are several places that you can place your credibility factors on your website. Those include: 

  • Directly underneath the hero banner (first section of the page)
  • After a call to action
  • Before the final call to action 
  • Where you need a transition 

5 Credibility Factors To Include On Your Website

Don’t know where to start? Here are 5 credibility factors to include on your website. You by no means need to include all of these. But try to include at least one factor on each page of your website. 

1. Trusted By

If you have been listed as a preferred provider for a well known company or entity, include those logos. When you associate your business with other well known organizations, it communicates to your audience that you took the time to get certified, have good relationships with other providers, and do good work. 

Credibility Factors To Include On Your Website

2. Credentials

If you have been certified by an authority or certifying organization, include those seals. In addition, you can also include any awards or recognitions that you’ve received. 

If you are a newer business and don’t have any of the following factors, this is a great one to include. 

3. Social Proof

People do business with people they know, like, and trust. But how do you get them to know, like, or trust you when you’re a complete stranger? You prove to them that you are worthy of them knowing, liking, and trusting you. And you do that by providing social proof. 

There are three primary ways that you can display your social proof.

Testimonials

Testimonials or reviews are our favorite ways to display social proof. Even more so than that, you can actually use your customers’ words in your overall marketing. They don’t tell you to speak your customers’ language for nothing. 

If you don’t have testimonials, ask for them. Here are a couple of ways we’ve collected reviews:

  • Collect feedback at the end of a project, type up the review, and send them an email with the review and platform links
  • Send an email campaign to get reviews
  • Call them up and ask for it directly
  • Offer them a spotlight on your email newsletter or social media platforms in exchange for a testimonial
Credibility Factors To Include On Your Website

Case Studies 

What better way to prove you can solve a problem than to show how you’ve solved a similar problem before? 

Write a brief summary of an issue a customer encountered and how your business provided a solution with positive results. Make sure to drop keywords of the services provided, how your existing processes made it simple, and why your business is always willing to go the extra mile.

Need help summarizing your case studies into meaningful and converting copy? Schedule a discovery call today!

Connections

As an introvert, I’m really good one on one. In group settings, I am the least effective connector. That’s why I often go to networking events with at least 3-5 people beside me. But I learned that even though I did all the work and connected with over 1,200 people over two years, my cold audience had no clue. 

So I had to build in marketing that literally proved that I was well connected. This could look like listing my strategic partners, telling client stories, tagging clients and partners on social media, and placing client logos on the site. 

4. Press Mentions 

If you’ve been mentioned in the press, been a guest on a podcast, or shown up publicly as an authority figure, then yell it from the rooftops. This credibility factor is often shown as the “as seen on” sections. You know the ones with the Good Morning America, Forbes, and Entrepreneur logos. 

5. Warranties Or Guarantees

You heard what I said at the beginning of this blog…Credibility hedges risk. When you offer a warranty or guarantee, it also hedges any risk that might come from someone investing in your business. 

Need To Spruce Up Your Website Copy?

Your website can be your greatest asset. That’s if it conveys your products, services, solutions, and credibility. But we know that running your business doesn’t leave you with much time to master the art of website copy. That’s where FocusCopy comes in. 

We’ve worked with over 80 brands from 4 different countries to take the writing off of entrepreneurs’ and business owners’ plates. Stop thinking about what your website can do for you and start experiencing it. Contact FocusCopy today and get excited to proudly share your caffeinated copy. 

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Schedule Discovery Call
Out Of Office Notifications

Why Your Out Of Office Notifications Need Sprucing

Entrepreneurship / By / April 3, 2023

It’s vacation time… 

But that doesn’t mean you need to get lazy on your out of office emails. 

In fact, this is an opportunity for you to spruce up your copy and see some real traction. 

So where did this conversation come from? 

Greg: The Originator Of Original OOO Emails

My good friend, Greg Melon, didn’t appreciate boring OOO emails. In fact, he loathed them. Instead of putting very little effort into those notifications, he spent a little more time on them. 

The results…

He grew a following just to see what he came up with. He actually posted the emails on Instagram because his followers demanded it. 

Prospects would intentionally email him to get the response OR they would be that more interested in working with him after they received the OOO notification. 

Wishing for copy that will catch your target audience’s attention for all the right reasons? Schedule a discovery call to learn how we can help you.

2 Reasons Your Out Of Office Notifications Need Sprucing

Why not set up regular out of office notifications? 

The better question is…Do you want to stand out from the crowd? 

There are 2 reasons why your out of office notifications need sprucing today:

  1. Make your notifications work while you’re out of the office (see below for what you need to include to make this happen). 
  2. Bolster existing relationships with your recipients by expressing something personal. 

What You Need To Include In Your Out of Office Emails

There are several things that you need to include in your out of office email notifications to really stand out among the crowd. 

  1. Unique subject lines. Don’t neglect this part of the email notifications. You can easily convert a prospect into a client if you get them to open up your email. 
  2. Share a story. What really sets you apart from the rest is sharing a story. Are you going to enjoy spending time with your spouse on a remote island? Or dragging your kids through Disney World? Share a quick quip about that story. (Be aware that complete strangers will receive this email so don’t reveal too much personal information.)
  3. Set expectations on your response time. Expectations are everything. When can they expect your response? If you don’t think you’ll be able to respond immediately when you’re back in the office, mention that you’ll start responding to missed emails on a particular date. 
  4. Indicate who they can contact in the meantime. If there is someone else on your team who can handle communications, then let your OOO recipients know. Take it up a notch if new clients and existing clients should be contacting different emails for help, questions, or to sign up for your services.
  5. Call your readers to some action. Last but not least, get your recipients to do something. That could be to read a blog, download a free resource, or schedule a call with you. Whatever it is, make the call to action enticing. 

Pack a caffeinated punch into your out of office notifications (and all your copy) with the FocusCopy team. Contact us to learn more.

Our Favorite OOO Emails

Keep in mind, these are copied directly from OOO notifications. Some, but not all of them were written by me or the FocusCopy team. And, of course, we included some of our favorite Greg emails!

New Year

Greg and the Covert team are working limited hours over the holiday season for a well-deserved break, and will resume normal hours on Monday. Email contact during this time may be irregular or nonexistent. 

When he gets back, he will be swamped by the backlog. Try to forgive him – he is a mere human, and thus, weak. 

This message was NOT sent by a human, but by a robot. We robots are neither weak nor fallible. We are tireless and will one day rule the Universe. 

Best, 

Greg’s Email Bot

Fourth of July 

Fore score and 246 years ago, America declared independence. 

And today, I’m declaring independence from the office. In fact, the entire office is closed for today. 

I will not be responding to any emails or texts until July 5th, so please expect a delayed response. 

Happy Independence Day!

Election Day

Thanks for your email. Our offices are closed for Election Day, because democracy. 

Our normal operations will resume on Wednesday, November 4th. If this creates a problem for you…then too bad.

Thanksgiving 1

Thanks for your email. I’ll be out of the office from Tuesday through Sunday on a turkey-induced vision quest in the California desert. 

I will be checking email intermittently, but if an urgent issue comes up, please contact my Spirit Animal. Or if you cannot locate a qualified Shaman to do so, please send a smoke signal. I will look to the East at dawn for any news. 

Thanksgiving 2

Oh hey, it’s Thanksgiving. What are you doing emailing me? 

I’m extremely busy attempting to break the world record for the most deep fried turkey fires. I might stop at 10. I also might not. 

Once I return, I will reply to all emails at a pace that I’m comfortable with. This will most likely be a pace that you’re not comfortable with. 

Happy Honda Days!

Christmas

Here’s the thing: if Santa knows when kids are naughty or nice, then he knew Rudolph was being bullied. 

I can no longer remain silent in light of this injustice. I’ll be standing on my roof full-time until Christmas in order to confront Santa on his behavior when he arrives. 

As you can imagine, this righteous pursuit of justice will take me away from work for quite some time. More specifically, our office is closed until December 26th. The following week, we’ll be closing each day at 12pm CT, because reasons. 

Ho Ho Ho

Out For My Wedding

Thank you so much for your email! I am getting married (cue my happy dance! ?) and will be out of the office, offline, unplugged, and not able to return your email until I’m back online on Thursday, May 19th. 

To ensure our responsiveness to your email, please email the following designated email addresses.

name@yourcompany.com

Have a great day!

Vacation

Thanks for your email. I love it already. 

I have both good and bad news for you. The bad news is that I’m on vacation. The good news is that I’m on vacation. But never fear, I’ll return to the office on Wednesday. 

Before leaving, I promised my wife that I’d try to disconnect, get away, and enjoy this vacation as much as possible. 

“But Greg, you don’t even have a wife.”

That’s besides the point. 

If you need immediate assistance, contact my assistant. Otherwise, I’ll respond when I return. Probably. Maybe. 

Family Emergency

Thank you for your email. I have had a family matter that requires my attention over the next couple of days. Then regular rules apply. Since three-day weekends are for suckers, we have decided to uphold Fridays as a holiday. I mean somewhere in this great world, every Friday is a holiday, a birthday, and in every case, a new day. 

I will respond to your email on the following Monday. 

Thank you and have a great weekend!

Sick

No, it’s not a bubonic plague. But it kinda feels that way. I’m out of the office today resting and recovering my health so I can produce more effective copy for our clients. Please email name@yourcompany.com if there is anything urgent. 

Stay safe and healthy!

Birthday

Happy birthday to me! It’s my birthday today, and company policy says that I get the day off. If you need to reach me, I’ll be able to respond tomorrow or the nearest business day. In the meantime, you can contact name@yourcompany.com.

Eating lots of cake,

Your Name

Ready To Caffeinate Your Copy? 

The FocusCopy team will give your copy the buzz your business needs – including out of office templates, webinar scripts, SEO boosting blogs, email newsletters, and so much more.

Whether you’re at a loss for what to write, just can’t find the time, or need a little guidance, we’re here to help. Schedule a discovery call today!

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Schedule Discovery Call

FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action. 

(281) 916-4949 | info@FocusCopy.com

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